CAR-Research XRM Launches Full Service Account Management Services

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Extended Account Management Services Now Available

Combining preliminary information and contact with clients, BDC reps can set up appointments for customers to meet with sales reps.

Houston-based CAR-Research XRM has been in the customer relationship management (CRM) software business for the past two decades, garnering critical acclaim along the way. Recently the company announced the arrival of full service account management services for the software. With this feature, dealership can keep better track of all aspects of the business, including sales, service, and customer service.

Nowadays, most people start their vehicle search online. To this end, the Internet Lead Manager, or ILM, centralizes all functions meant to aid managers and their sales staff—which comprise sales associates and business development center (BDC) representatives—in selling more units. BDC reps are alerted by emails indicating new online inquiries on specific vehicles, and they proceed to calling or emailing the potential customers by using the automated templates. Combining preliminary information and contact with clients, BDC reps can set up appointments for customers to meet with sales reps.

Using the Showroom Control Manager, dealership managers can keep track of the number and type of vehicles they have at their showrooms and their lots. That way, customers do not show up for a vehicle that is no longer available.

Communication with the CAR-Research XRM software is meant to be a "Total Lifecycle Management Solution." This means that users can reach out to customers with any kind of communication in a unified, easy-to-use format. The software can also be used to follow-up with customers who did not show up for their appointments or are yet to by a vehicle. In the event that customers buy a vehicle, sales staff can send thank-you email messages as a form of appreciation for their business.

About CAR-Research XRM:
Founded in 1994, CAR-Research XRM is mainly named after its dedication to what is dubbed as "eXtended Relationship Management," or XRM. An obvious play on the "Customer Relationship Management" term, CAR-Research XRM intends its software to be a more advanced version of CRM. The company has been voted "Top Rated CRM" for four consecutive years by auto dealership social network DrivingSales.com. Most recently the company won the 2013 Texas Excellence Award. CAR-Research XRM has its headquarters at 5005 W. 34th Street, Suite 200, Houston, Texas 77092. For inquiries or orders, customers can call 1-866-878-6037 or send an email to sales(at)car-research(dot)com. Customers specifically looking for a quote can use the Get A Quote form at the company website, which is http://www.carxrm.com.

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Amanda Green