DealFinder Live Launches Equity Position Management Services

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Equity Focused Management Services Now Available From DealFinder

DealFinder already has an advantage over traditional methods of marketing in that it is automated.

Loyalty DealFinder, one of the features bundled with the DealCenter Virtual BDC (Business Development Center), will be enhanced with the addition of equity position management services. As one of the essential parts of its software, Houston-based customer relationship management software (CRM) developer CAR-Research XRM hopes that a more comprehensive feature would enhance the customer experience and consequently increase revenue for dealerships.

DealFinder already has an advantage over traditional methods of marketing in that it is automated. With the continued ascendancy of technology and the Internet, newspapers and radio ads are becoming less cost-effective than ever before. With DealFinder, the entire marketing process is fully automated, enabling BDC representatives to do little on their end. They can follow up with Internet leads, set up sales and service appointments with sales associates and service advisors, send emails using a large collection of templates or answer basic questions from customers.

More specifically, DealFinder now offers high-impact lease and payment details to customers from month to month. This new service not only targets customers in equity positions. Relying on its large database, DealFinder can also notify people who have their finance contracts expiring very soon, have leases that are up for renewals or have relatively high monthly payments and wish to lower them.

The enhanced DealFinder feature is also designed to send reminders or follow-ups on sales and service. BDC reps can use it to follow-up on customers who have yet to buy a vehicle—even if they had honored appointments with sales associates. They can also remind customers of essential car maintenance tasks, such as oil changes or brake pad replacements. With these features, CAR-Research XRM ensures that yearly revenue can be increased by 12 percent.

About DealFinder:
DealFinder is the equity marketing arm of the virtual BDC solution from CAR-Research XRM, a CRM software provider that was founded in 1994. Touting itself as the automotive industry's most comprehensive equity and trade position marketing solution, DealFinder delivers pertinent lease and payment information to potential and current customers. It functions as one of the tools of the CAR-Research XRM software, which is partly named after the "XRM" (eXtended Relationship Management) concept; the software is a richer, more advanced version of CRM. The company has been named "Top Rated CRM" four years in a row by automotive social network DrivingSales.com. The CAR-Research XRM headquarters is located at 5005 W. 34th Street, Suite 200, Houston, Texas 77092. For inquiries, customers can dial 1-800-376-5918 or send an email message to sales(at)car-research(dot)com. The DealFinder website address is http://www.dealfinderlive.com.

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Amanda Green