Homeboy Launches The World’s Most Accessible Home Security System To Democratize Security For The Smart Home Generation

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Now in Beta, First-Of-Kind System Introduces Wire-free Cameras, Intuitive Mobile apps and an Open Platform to Keep Homes Safe

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Everyone deserves home security and the freedom to customize their system to match their lifestyle. We built Homeboy to be open and accessible to all from day one. Homeboy is home security for the rest of us.

Homeboy, the world’s most accessible home security system, today launched into public beta. The security system features intuitive mobile apps and the world’s first wire-free, long-life, Wi-Fi camera in production. Homeboy is also the only social home security system that leverages your trusted friends and family to make home security more accessible. Starting today, Homeboy cameras are now on sale for an introductory price of $149 at homeboy.com.

Homeboy cameras are elegantly designed and hassle-free to set up. To install a Homeboy, remove it from the box, charge the camera, connect it to your Wi-Fi network and mount it to its magnetic base. No larger than a tennis ball, Homeboy cameras feature automatic motion detection, night vision, and sirens, in a beautifully designed, rechargeable, wire-free piece of hardware that weighs only 153 grams. Homeboy cameras connect to a wifi network through an intuitive, feature-rich mobile app for iOS and Android.

The Homeboy system is also uniquely designed to work as a stand-alone system or as a social security system. Owners have the option to invite a trusted social network, known as their crew, to help them watch their back and make home security a shared experience. If, when the system is armed, the Homeboy camera detects motion, the owner and his or her crew will be notified instantaneously. The owner or the crew can then view the video and take action by giving the “all clear” or by calling friends or police to investigate.

“Home security is in desperate need of a refresh. Popular streaming and monitoring cameras are not home security systems, and the incumbent home security systems trusted by the generation before us that are hopelessly antiquated and prohibitively expensive to the vast majority of renters and homeowners,” said Mark Richards, founder of Homeboy. “Everyone deserves home security and the freedom to customize their system to match their lifestyle. We built Homeboy to be open and accessible to all from day one. Homeboy is home security for the rest of us.”

Homeboy’s mobile apps also boast intelligent features to help owners automate their home security experience. The apps feature geo-location based automatic arming and disarming when owners leave or arrive, pet mode and delayed notifications. The apps also enable owners to customize alerts by leveraging automated push notifications or email messages.

In addition, the Homeboy system is built on top of an open platform that integrates with IFTTT and communicates with over 130 smart home applications, devices and services. The Homeboy Channel on IFTTT currently offers 8 triggers and 6 actions that enable users to develop Recipes which truly customize their home security experience. Recipes allow Homeboy to connect to Nest, Phillips Hue, Belkin WeMo, SmartThings, Dropbox, Facebook and Twitter, among others. These integrations make Homeboy the most open and versatile home security system available on the market today.

Starting in early 2015, owners will have the option to strengthen their home security system by adding professional monitoring on a flexible, non-contract basis.

Get your first Homeboy today — http://www.homeboy.com.

About Homeboy:

Homeboy is the world’s most accessible home security system.

The Homeboy system features the world's first wire-free, long-life, Wi-Fi camera in production paired with intuitive mobile apps and an open platform that communicates with other smart home services and devices.

Homeboy was founded in 2010 in Sydney, Australia. Get your first Homeboy at http://www.homeboy.com.

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Jordan Bresler
Jones-Dilworth, Inc.
+1 (419) 704-1936
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