Best Western International Announces Instant Booking Partnership with TripAdvisor
Phoenix (PRWEB) October 21, 2014 -- Best Western International today announced a partnership with TripAdvisor, the world’s largest travel site, allowing the brand’s more than 4,000 hotels in more than 100 countries and territories worldwide to participate in TripAdvisor’s recently launched instant booking.
The instant booking feature, which is currently available on the TripAdvisor app and mobile website, helps travelers conveniently book a room through TripAdvisor booking partners without needing to leave the TripAdvisor site experience. Instant booking is currently available to U.S.-based travelers. Through the partnership, TripAdvisor users are now able to tap a “Book Now” button to easily reserve rooms at Best Western hotels around the world.
“We are thrilled to form an instant booking partnership with TripAdvisor to make the process of booking our award-winning hotels as effortless as possible for TripAdvisor users,” said Dorothy Dowling, senior vice president of marketing and sales at Best Western International. “We expect our participation in instant booking will help our brand gain increased exposure to TripAdvisor’s large global community of millions of travelers.”
Throughout the booking process, TripAdvisor reminds travelers that they are booking with Best Western. All customer support inquiries are handled by Best Western and TripAdvisor provides users with links and numbers to contact the hotel’s customer service resources directly.
“We’re very pleased to welcome Best Western as an instant booking partner,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “As one of the world’s largest hotel brands, Best Western adds an extensive international hotel inventory to our instant booking feature and gives travelers even more choice when they are booking a hotel for their perfect trip.”
About Best Western International, Inc.
Best Western International, Inc., headquartered in Phoenix., is a privately held hotel brand made up of more than 4,000*BEST WESTERN®, BEST WESTERN PLUS®,BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 68 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 20 million travelers are members of the brand’s award-winning loyalty program program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2013, Best Western earned our highest level of brand recognition, including our fifth AAA/CAA Hotel Partner of the Year award, second Compuware Best of the Web Gold award, fourth No. 1 ranking in Brand Keys Consumer Loyalty Engagement Index for midscale hotels and seventh TTG Asia Best Mid-range Hotel Brand. Forty-one percent of Best Western hotels worldwide won TripAdvisor Certificates of Excellence for customer satisfaction.
For more information or to make a reservation, please visit http://www.bestwestern.com.
*Numbers are approximate and may fluctuate.
About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors**, and more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. manages and operates websites under 24 other travel media brands: airfarewatchdog.com, bookingbuddy.com, cruisecritic.com, everytrail.com, familyvacationcritic.com, flipkey.com, gateguru.com, holidaylettings.co.uk, holidaywatchdog.com, independenttraveler.com, jetsetter.com, lafourchette.com, niumba.com, onetime.com, oyster.com, seatguru.com, smartertravel.com, tingo.com, travelpod.com, tripbod.com, vacationhomerentals.com, viator.com, virtualtourist.com, and kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014
**Source: Google Analytics, average monthly unique users, Q2 2014; does not include traffic to daodao.com
Laura Cherry, Best Western International, Inc., +1 (602) 957-5668, [email protected]
Share this article