Digital Fashion Week Singapore 2014 Plans to Break New Social Media Record with Check-In App zkipster

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Digital Fashion Week Singapore partnered with the guest-list app zkipster to check in event attendees. By using zkipster and its add-on tool zSocial, Digital Fashion Week can directly connect with guests via the @DigitalFashWeek Twitter handle and the #DigitalFashionWeek hashtag.

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"Through our partnership with zkipster we can now personalise the digital event experience for our guests," says Charina Widjaja, Co-founder of Digital Fashion Week.

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This year’s Digital Fashion Week Singapore (DFW SG) is set to break a new social media engagement record. Digital Fashion Week Singapore partnered with the guest-list app zkipster to check in attendees during the four-day event at the National Design Center. By using zkipster and its add-on tools zSocial and zFace, Digital Fashion Week will provide a fast and personalised event check-in experience for attendees. The event check-in via zkipster also marks the beginning of an unprecedented digital engagement with show attendees. Once registered, guests will receive individual messages via Twitter that will encourage them to share their thoughts and impressions and connect with attendees and designers via social media, using the hashtag #DigitalFashionWeek.

“The unique combination of events and digital platforms has established our Digital Fashion Week events as a powerful runway stage for fashion designers and brands. Through our partnership with zkipster we can now personalize the digital event experience for our guests. This year we can engage with onsite event attendees after check-in and offer them new ways to experience the show and share that experience with their online audience,” says Charina Widjaja, Co-founder of Digital Fashion Week.

zSocial enables Digital Fashion Week to directly connect with guests via the @DigitalFashWeek Twitter handle and the #DigitalFashionWeek hashtag. After the event, the Digital Fashion Week team can pull reports on social media interactions on Twitter and Instagram. This feature also monitors the amplification that occurs through the activation tweet sent to each Digital Fashion Week guest.

“Fashion shows are among the most talked about events on Twitter and Instagram. It’s a tremendous opportunity for fashion brands and organizations to turn social media buzz into lasting digital relationships and this can start from the moment guests enter the show floor,” says David Becker, co-founder of zkipster. “Digital Fashion Week is Asia’s most digitally forward event: it makes a strong connection on the show floor between designers, corporate buyers, and consumers and extends that connection to digital platforms.”

Digital Fashion Week Singapore will be held from 31st October to 3rd November in collaboration with the British Council. It is supported by Design Singapore Council and Singapore Tourism Board and will take place at National Design Centre.

About Digital Fashion Week
Digital Fashion Week, held in collaboration with British Council, is Asia’s highest profile designer showcase. It takes place once a year in Singapore and Bangkok in October/November, and is the only fashion event that promotes the best young fashion designers through events and digital platforms in Asia.

Since 2012, Digital Fashion Week has supported more than 50 local fashion designers and has welcomed notable names in the global fashion industry including Naomi Campbell, Patricia Field, Guo Pei, Andrej Pejic, Holly Fulton, Jaime Perlman (British Vogue), Sophie Sumner (winner of Britain and America’s Next Top Model), Jessica Amornkuldilok (winner of Asia’s Next Top Model) and Devyn Abdullah (winner of The Face).

The theme for Digital Fashion Week Singapore 2014 is “European Exchange”, and is co-organized with British Council. The world’s oldest supermodel Carmen Dell’Orefice will be gracing the event by walking the runway donning apparel by Singaporean designer Max Tan. International guest designers Cristiano Burani and Fyodor Golan will also be showcasing their latest collections, hot off the runways of the Milan and London Fashion Weeks. International guests who will be attending the event include journalist Hilary Alexander, celebrity stylist Rebekah Roy, Jourdan Miller and Sheena Liam, latest winners of America’s and Asia’s Next Top Model respectively.

Digital Fashion Week Bangkok will also be launched this year from 6th to 9th November, in partnership with Siam Paragon Group.

Digital Fashion Week is owned and organised by DFW Creative, Singapore’s leading marketing agency.

Official Hashtag: #DigitalFashionWeek
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About zkipster
zkipster is the industry's fastest, most-reliable guest list app for non-ticketed event check-in at premieres, galas, promotional events and conferences. It’s the first check-in app compatible for iOS, Android, Windows 8 platforms - offering secure real-time guest list management for marketers, public relations and event professionals. Since the company was launched in 2009, more than 2 million guests in 60 countries have checked in with zkipster, representing a total of over 2 million event check-ins globally.

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DFW Creative PR
Keyis Ng

Katja Schroeder

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