Forbes Consulting Group to present “Direct Access to the Emotional Brain" at 2014 The Market Research Event (TMRE)

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Presentation Highlights Key Emotional Drivers of Brand Affinity

Forbes Consulting Group, the leading market research company that directly accesses the emotional brain and explains consumers’ authentic emotional reactions, announced that Dr. Jeremy Pincus, director of Methods & Psychometrics at Forbes Consulting, will be speaking at The Market Research Event (TMRE) on Tuesday October 21, at the Boca Raton Resort & Club, Boca Raton, Florida. As part of his presentation, Dr. Pincus will share some surprising findings from a new study highlighting what drives consumer brand affinity toward different types of candy. The company will also be exhibiting at the conference and will demo MindSight® at booth #324. As part of the company’s award-winning preconscious emotional discovery technology, MindSight® is designed to align with the need for rapid, cost-effective research execution in the emerging "fail fast" business environment.

What: Director of Methods & Psychometrics, Dr. Jeremy Pincus, of Forbes Consulting Group, will present: "Direct Access to the Emotional Brain"

When: Tuesday, October 21, 2014: 10:00 a.m. ET (Demo Zone C, Room: Estate 2)

Where: Market Research Event (TMRE), Boca Raton Resort & Club, Boca Raton, Florida

Why: Launched more than 12 years ago as an event focused on online market research, TMRE has grown to be the most comprehensive insights conference in the world. Focused on the business value of insights, we unite leaders across market research, consumer insights, strategy, innovation, marketing, analytics, shopper insights, media research, ux, customer experience, business intelligence, competitive intelligence and more. We welcome executives from Fortune 1000 companies as well as leaders from smaller start-ups and non - profits. For further information, please visit http://www.iirusa.com/research/event-home.xml.

About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter and LinkedIn.

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Rebecca Metz
Metz Communications
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