LEXINGTON, Massachusetts (PRWEB) October 21, 2014
Forbes Consulting Group, the leading market research company that directly accesses the emotional brain and explains consumers’ authentic emotional reactions, announced that Research Director, Seth DeAvila, will present at the Shopper Marketing Conference & Expo taking place October 21-23 in Minneapolis. DeAvila’s sold-out presentation on omnichannel retailing will allow marketers to learn how to identify the emotional drivers of each shopping touch point to help seamlessly and consistently extend the brand experience.
Retailers are often faced with the challenge of delivering a consistent brand experience across multiple touch points. Forbes Conulting Group’s experience stretches across Fortune 500 QSR, home improvement retailers, and mass merchandisers. The presentation will highlight common learnings across multiple case studies from retailers looking to understand the preconscious feeling that each of its touch points has on its customers. Attendees will:
- Learn how to identify the emotional drivers of each shopping touch point to help seamlessly and consistently extend your brand experience.
- Discover tools that quickly and cost effectively assess and compare touch points so that you can manage the shopping experience more completely.
- Understand how motivation is vital to linking the emotional forces driving consumers to try or eschew a new product in the marketplace.
What: Research Director Seth DeAvila of Forbes Consulting Group will present "Branding Best Practices in Omnichannel Retailing" as part of the Shopper Marketing Beyond CPG Track
When: October 23, 2014, at 2:00 – 2:45 PM
Where: Shopper Marketing Conference & Expo, Minneapolis Convention Center, Minneapolis, MN (Track G3)
Why: The premier annual event that encompasses the entire ecosystem of shopper marketing to help marketers and retailers collaborate to better connect with shoppers. The Conference & Expo offers three days of robust seminars connected to an inspiring trade show floor dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the path to purchase.
For further information, please visit: http://bit.ly/1CMNPHr.
About Forbes Consulting Group
The Forbes Consulting Group is a strategic and innovative market research company providing global clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. Throughout its history, Forbes Consulting Group has become a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. The FCG service portfolio combines qualitative and quantitative research, consultation and ideation. For more information, including the opportunity to receive a demo of their flagship products, MindSight® Motivational Profiling, Mindsight® Mobile or MindSight® Experiential Discovery, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter and LinkedIn.