Today, we are spending more time creating “educational” pages that help consumers make buying decisions. We offer content that people want so marketing becomes a symbiotic relationship benefiting both parties. - Ryan Parshall, President, MarketingXchange
Kansas City, MO (PRWEB) October 22, 2014
2014 marked a large shift in the marketing world. Consumer marketing effectiveness has been greatly altered by social media, digital advancements and the up-and-coming millennials. We have seen that traditional outbound marketing (which shouts messages at consumers) has not just lost its luster, it rarely works today. Inbound marketing is the new way to win over customers.
Inbound marketing (offering downloads, video access, and helpful information in exchange for contact information) allows website visitors to choose the information they want and gives a company the right of way to contact them with even more powerful content that gains trust and builds relationships. Once this relationship is established, the consumer will commit and buy from that company. This concept (Inbound Marketing) is the core of HubSpot Marketing's business model. MarketingXchange has partnered with HubSpot to become one of Kansas City’s preferred digital marketing agencies offering inbound marketing services. Timing is perfect since Kansas City and the Midwest have experienced an explosion of startup businesses and an inward migration of corporate headquarters.
MarketingXchange is a digital marketing agency and a HubSpot Partner located in Kansas City specializing in website design and lead generation for small companies in niche industries nationwide.