Bologna Business School 2015 Food & Wine MBA Program Previewed In NYC

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The Administration Hosted a Press Conference Eataly’s La Scuola Grande This Columbus Day

Bologna Business School

Bologna Business School, formerly Alma Graduate School, the Master program of the University of Bologna, held a showcase of the new 2015/2016 edition Food & Wine MBA this Columbus Day at the world-renowned Italian symbol of Food and Wine, Eataly’s La Scuola Grande.

During the workshop, potential candidates learned about the program, a 12-month English-language study opportunity with an in-depth focus and specialization on the gastronomy and enology sector open to Italian and foreign young professionals. Scholarship information and a Q&A forum followed.

High profile personalities from the Italian epicurean world took part in the presentation, demonstrating their support and highlighting the importance of the territory—the renowned Food Valley—where the richness of the Italian gastronomic and enological cultures thrive.

Massimo Bottura (Chef and Patron, Osteria Francescana, three-star Michelin restaurant) explained the prestige of studying in such a fast-growing territory: “Emilia–Romagna (the region of Bologna) is the land of Slow Food. It is famous for the extreme age of its balsamic vinegar, its prosciutto, and parmesan. It is also where Lamborghini, Ferrari, and Maserati are made.” Next year indeed, Bologna will see the opening of “Fico – Eataly World,” the Italian Farmers’ Factory.

Andrea Segrè (President of CAAB - The Agriculture and Food Centre of Bologna) stated: “Food & Wine is a key sector with huge economic potential based on the agricultural heritage of Bologna and Emilia–Romagna.”

The Bologna Business School’s MBA in Food & Wine is also focused on innovation. Fernando Napolitano (Founder and President Italian Business and Investment Initiative “Why Italy Matters to the World”) illustrated the importance of exploiting vanguard tools in order to success in promoting ’Made in Italy’ throughout the world. “Today food and agriculture must go hand in hand with hi-tech and advertising, with the same approach used in the other Italian driving industries.”

The city of Bologna itself supports Bologna Business School benefits. The workshop was also an occasion for Matteo Lepore (Deputy mayor of Bologna) together with Alessandro Bonfiglioli (Managing Director of CAAB - The Agriculture and Food Centre of Bologna) to present the World Expo Food project ‘City of Food is Bologna.’

The MBA program, starting in September 2015, trains professionals capable of combining skills in marketing, finance and production with in-depth knowledge of the food and wine industry. The lecturers are international and Italian scholars but also company managers, producers and star chefs. The program includes a project work in an Italian company for a duration of three months. Participants from previous editions of the MBA are currently employed in production, processing, distribution and restaurant enterprises all over the world.

About University of Bologna, Bologna Business School

The University of Bologna, the first University in the western world, was established in 1088 at the strategic crossroads of Europe where science, technology and entrepreneurship met values, culture and lifestyle. The Bologna Business School, located in a XVI century Villa in the heart of Italy, is the business school of the University of Bologna. Interdisciplinary study, industry integration and internationalization are key pillars to the school’s philosophy. Bologna Business School has been attracting students from more than 60 different countries.

Potential students can apply for the program and find out more about the scholarships by going to the following
URL: http://www.bbs.unibo.it/hp/global-mba/

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Alessandro Boga

Donatella Hatfield