180fusion Selected as Notable Guest Lecture Expert on Internet Marketing for Business Students at The University of Arizona

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As a nationally recognized leader in Search Engine Marketing, 180fusion is chosen by UA to guest lecture to help prepare MBA and undergraduate business students at the Eller College of Management.

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“At 180fusion, we strongly believe in cultivating a passion of learning in everything we do. We are thrilled to support University of Arizona, as the next generation of internet marketing is in the hands of these students," Scott Cohen, CEO, 180fusion.

180fusion has been chosen by The University of Arizona (UA) Eller College of Management to guest lecture for the MBA program and undergraduate business students. As a recognized authority in SEM, Social Media Marketing, and SEO, 180fusion CEO Scott Cohen will talk to the students about the importance of understanding and utilizing digital marketing in a competitive business setting.

Scott Cohen will also address MBA and undergraduate UA business students on the importance of SEO and SEM in marketing campaigns, the impact of mobile strategies for all types of businesses, the difference between marketing approaches for Google, Facebook, and YouTube, and the approach to using best practices for displays in digital campaigns.

“At 180fusion, we strongly believe in cultivating a passion of learning in everything that we do. We are thrilled to support University of Arizona, as the next generation of internet marketing is in the hands of these MBA students and marketing students. It is our goal to help students understand how digital marketing directly impacts the financial metrics in the business world, as well as how important it is to understand the intricacies of search engine marketing to support growth for companies,” Scott Cohen, CEO, 180fusion.

Recognized as one of the top-ten public business schools in the county, The Eller College of Management at the UA is dedicated to helping students develop their talents and pursue rewarding business careers.

“At Eller College, our mission is to support and cultivate a community of scholars and life-long learners whose entrepreneurial spirit, knowledge, and integrity will transform both society and business world. We are excited to have 180fusion help students gain knowledge about the fast-paced world that is internet marketing,” Marissa Allen, Career Coach, Eller College of Management.

180fusion’s visit to The University of Arizona is a part of series of lectures presented by The Eller College of Management career development department in an effort to provide students the ability to learn about the impact of social media marketing and search engine advertising in today’s business world.

About 180fusion
180fusion is a nationally recognized search engine marketing company specializing in helping companies increase sales, generate qualified leads, and expand market share by taking full advantage of the internet. Its suite of integrated solutions include National and Local SEO, PPC Management, Mobile Search, and Social Media Marketing to help thousands of small and medium sized companies to Fortune 1000 companies succeed online. 180fusion was recognized in the Inc. Magazine Top 500 Fastest Growing Private Companies in America in 2014 as #176 overall and top 25 fastest growing in the Advertising and Marketing industry. The LA Business Journal also awarded 180fusion for “Top 100 Best Places to Work” at #18. The company is headquartered in Los Angeles, California with regional offices across North America. For more information, please visit: http://www.180fusion.com.

About The Eller College of Management at The University of Arizona
The Eller College of Management at The University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, excellence in entrepreneurship, and social responsibility. The Eller College of Management supports more than 5,000 undergraduate and 600 graduate students on the UA campus in beautiful Tucson, Arizona.

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