Huzzah's Holiday Help List for Small Retailers

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Provider of Digital Solutions for SMBs Shares New Data on Power of Loyalty Platforms & Tips to Implement

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We’ve seen a definite increase in repeat business because of the [Huzzah Loyalty] program and better yet, an increase in sales too.

For retailers, the holiday season can make or break their entire year. But for those who plan ahead, it can also set them up for an even better one next year. A recent study from Huzzah Media, provider of innovative digital solutions designed specifically for small businesses, shows nearly half of small business owners say repeat customers are their best source of revenue; however, less than one in five have a program in place to reward their most loyal shoppers.

“An effective and easy-to-use loyalty platform can make a big difference for businesses – and with the increased traffic during the holiday season, now is the perfect time for retailers to set one up,” said Lance Brown, vice president of product development at Huzzah Media. “Huzzah delivers a first-class digital rewards platform that small businesses can customize to ensure it meets their unique needs and offers new opportunities for growth.”

Among Huzzah's top 50 global merchants, new data reveals that each retailer has seen an average of 400 customers enroll in their loyalty program. Moreover, those members have visited the merchant at least four times per month and have redeemed nearly 100 rewards since enrolling. One of the loyalty program’s most successful retailers have seen members check-in nearly 14-thousand times in just over six months. Clearly, it pays to reward your repeat customers to entice them to keep coming back.

Randy Dayhoff, owner of Amarillo, Texas-based Randy’s Shoes, has had over one thousand people sign up for Huzzah since they implemented it this spring. “Our customers seem more excited to shop with us, particularly because they get a real-time look at the points they’re earning when they check out and are eager to get one-step closer to the reward,” said Dayhoff. “We’ve seen a definite increase in repeat business because of the program and better yet, an increase in sales too.”

So, what’s the best way for a business to get started? Huzzah compiled a “Holiday Help List” to offer top tips to retailers:

1.    Shop Local, Remain Loyal: With the increased push for consumers to “shop local,” Main Street merchants have a tremendous opportunity to capitalize on the foot traffic during the holiday shopping season. Remember, no retailer is too small and taking the time to get people enrolled now will pay off throughout the year.
2.    Less is More: Make the process to enroll very easy – have the sign-up at the register and train all of your employees to give a 10-second intro to the program and its benefits to the shopper. Keep it simple, and make it a priority.
3.    Spread Holiday Cheer: To make your loyalty platform relevant, offer holiday-themed rewards to entice consumers to sign-up now. Think about the post-holiday lull as well, and offer double points for those who shop in January.
4.    Share the Love: Encourage current and new loyalty members to invite a friend to join during holiday season. Get creative and use this time to get as many people as you can to engage with your business and enroll in the rewards program.

Huzzah Loyalty comes complete with a tablet, loyalty cards, Web and Mobile App access, along with personalized assistance from one of Huzzah’s digital coaches. To learn more, visit

About Huzzah Media
Huzzah Media provides innovative digital solutions for small businesses. We've built our business on truly understanding SMBs and have learned what merchants need to move ahead in today’s mobile world. From the best customer loyalty platform to a powerful mobile app solution, Huzzah Media has done the heavy lifting for its customers to help them chart a new course for competing with larger brands and driving more revenue.

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