New Geosocial Networking App ‘swop’ to Celebrate Beta-launch at Arizona State University on Thursday, October 23, 2014

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swop's launch team will be joining ASU students for a night of live music and food to give away swag and encourage attendees to try out their revolutionary social-networking exchange app.

swop is providing a 21st-century way for people to connect [ . . . ] with just a few swipes of their phone.

swop, a new geosocial networking app that allows two people to exchange all of their personal social-networking information in one instantaneous “swop,” will celebrate its beta-launch by hosting a nighttime party at Arizona State University on Thursday, October 23, 2014.

Members of swop’s launch team will join ASU students for a night of live music and food at Macayo’s Depot Cantina Restaurant adjacent to campus. swop’s launch team will give away swag and encourage attendees to exchange social-networking information with new friends via swop.

“I think the networking potential of swop is the most appealing aspect of it,” said ASU student Shaun O’Brien, who is helping to organize the swop ASU launch party. “As a young professional, I could envision myself sharing my contact information and LinkedIn account with individuals I meet during networking events. People who have this app can quickly exchange information with only a few quick steps.”

The brainchild of three college friends, swop is designed to streamline the process by which friends, family, co-workers and acquaintances share their phone numbers, email addresses, Facebook accounts and Twitter and Instragram handles with one another. Instead of clumsily exchanging one piece of information at a time, swop lets users quickly and effortlessly connect with one other on the most popular social-networking platforms.

“swop is providing a 21st-century way for people to connect with one other across all of their social-media platforms, instantly, with just a few swipes of their phone,” said Mitch Fultz, co-founder and CEO of swop. “If I’m adding a new friend on Facebook, then I probably want to follow her on Twitter and Instagram, too. Why would I want to manually type in all of her user information separately on each platform?”

swop’s launch team is leading a weeks-long campaign that began in early October to bring its revolutionary new app to colleges and other youth-oriented events across the United States. Through strategic partnerships with nationally recognized musicians, as well as campus parties and social media outreach, swop’s launch team is working to start a viral movement among college-aged adults that will eventually stretch around the globe.

“We fully believe swop will go viral among smartphone users because it’s so easy, safe and convenient to use,” said Sean O’Rourke, swop co-founder and chief marketing officer.

The ASU launch party on October 23 will extend a special invite to sororities, fraternities and other student groups to attend a complimentary dinner at Macayo’s that will be followed by a live DJ, dancing and giveaways.

swop’s proprietary system allows users to upload all of their personal social-networking information to a secure server. Then, using swop’s geospatial technology, the user can request to “swop” networking information with another swop user nearby. The second user must approve the request on his phone before any information can be exchanged.

“This is how we stay connected to each other now – the days of just exchanging cell phone numbers are over,” said Jameson Gardner, swop co-founder and chief operating officer. “swop is the new phone number scrawled on a scrap of paper.”

Following a massive football tailgating party and music concert near Brigham Young University in Utah on October 3, swop has swept into more than a dozen college markets, including in Orlando, Las Vegas, Los Angeles and Boston, with campus parties at such colleges as the University of Utah, Brigham Young University in Hawaii and Idaho, Utah State University and University of Washington. At the parties, swop is giving away swag and encouraging partygoers to use the free swop app to exchange information with new friends. Details about these launch events are being announced online and on social media.

For more information about swop or to request a demo, please contact Amy Osmond Cook at 949-813-0182 or amy(at)osmondmarketing(dot)com.

About swop
swop is a revolutionary new geosocial networking app that allows two people in close proximity to exchange all of their personal social-networking information in an instantaneous “swop.” The free app is designed to streamline the process by which friends, family, co-workers and acquaintances share the five most popular pieces of networking information with one another – phone number, email address, Facebook account, and Twitter and Instragram handles – eliminating the need for clumsy, awkward exchanges of one piece of information at a time. swop’s proprietary system allows users to upload all of their personal networking information to a secure server. Then, using swop’s geospatial technology, the user can request to “swop” information with another swop user nearby. The second user must approve the request on his phone before any information can be exchanged. swop’s privacy settings allow users to switch off the ability to be “seen” by nearby users and to decide what information to share. A request to “swop” information can be denied just as easily as it can be sent.

About the founders
swop is the brainchild of three college friends at Brigham Young University in Utah who were searching for a way to quickly exchange personal information with classmates. As they grew weary of awkward, time-consuming exchanges of information, they decided to build their own tech-friendly solution from the ground up. In early 2014, they took a leave of absence from their studies at BYU to focus on the company full time. CEO Mitch Fultz, a native of Westminster, Md. outside Washington, D.C., is a 23-year-old finance major who had his heart set on going to work on Wall Street when he enrolled at BYU. But he couldn’t be happier about this abrupt U-turn as he pursues making swop a success. COO Jameson Gardner, a native of Seattle, Wash., is a 23-year-old BYU microbiology major who’s become so enthralled with swop that he doesn’t mind putting his future career in science research on hold. Gardner’s roommate, CMO Sean O’Rourke, a native of Cleveland, Ohio, is a 22-year-old BYU advertising major who’s long been passionate about brand perception and how it shapes profitability, sharability and loyalty; O’Rourke is responsible for swop’s design and user experience.

Testimonials
“swop is cool because it’s an easy way to trade info. I love working with a group of smart go-getters with a great idea. They are definitely the type of guys to work with!” --DJ Marcus Wing, internationally known Utah music DJ who will spin tunes at swop launch parties

"I couldn't believe how easy it was. Makes Instagram, Twitter, and Facebook that much more fun to use. No more searching for people who have difficult Twitter and Instagram handles to find!” --Alyssa Freebairn, Utah State University student

"The whole reason we go to a party is for the social aspect. swop makes it super simple to get not just people's number, but their social media profiles as well, without ever asking what their usernames are.” --Drew Boatright, Dixie State University (Utah) student

“We think concerts are a perfect place for people to use swop -- for the bands to connect with their fans, and friends connect with new friends. We can't wait to see it in action at our shows!” --C. Jane Kendrick, organizer of a downtown Provo concert that swop is co-sponsoring

Connect with swop
swop is online and on social media!
Web: http://www.swop.com
Facebook: http://www.facebook.com/swopapppage
Twitter: http://www.twitter.com/swopapp
Instagram: http://www.instagram.com/swopapp_

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Amy Cook
@OsmondMarketing
since: 04/2010
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