Automotive Industry Viewed Positively by Americans

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Intellitrends LLC, a market research and market strategy company, recently conducted a survey among 1,200 U.S. consumers regarding their perceptions of the automotive industry and Detroit.

According to this national study, 62% of Americans feel that a strong automotive industry is extremely to critically important to the US economy. And regardless of generational segment, this feeling is supported by all; two-thirds of those 35 to 49, 62% of those over 50 and 59% of the Millenial generation – those aged 18 to 34. When asked in a follow-up about the health of the automotive industry, overall 81% of Americans feel that the automotive industry is either stable or growing. Those with the most positive outlook are over age 50 at 51%, compared to 44% of those 35 to 49 and 42% of those 18-34.

When asked about the image of Detroit, 58% of Americans say it is negative and 42% describe it as neutral to positive. However, among those assessing Detroit’s image as negative, when asked; “How accurate is this portrayal?” 63% feel the negative image isn’t entirely accurate and 19% feel it is totally inaccurate.

“As a Michigan based company for over 25 years, it’s exciting to see that the importance of the automotive industry on the US economy and optimism about its growth, is shared strongly across the country and by a strong segment of every generation,” says Marlene Stone, Intellitrends president and CEO. “While the image of Detroit itself is still heavier in the negative column, you can feel the turnaround coming when clearly two-thirds are suspect of the continuous negative image portrayed in media,” adds Stone.

View the Intellitrends FYi report of these results, titled Americans feeling positive about the automotive industry, on Intellitrends’ website at

About Intellitrends — Marlene Stone founded Intellitrends, LLC in 1989. Intellitrends is a full service market vision company providing actionable market research and intelligence studies, customer and employee feedback via online communities, and WIN/LOSS programs to enable companies to develop and manage best sales practices. Learn more at:

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