“American Express was the first organization to use a cause marketing strategy to increase sales and accounts for American Express”, said Ruth Garcia-Corrales
Los Angeles, California (PRWEB) October 23, 2014
Curacao has recently created a new way to communicated and support community organizations. The program is called Fundraise For A Cause. It’s a cause marketing strategy that allows Curacao to help nonprofits around its stores raise money and create acknowledgement for their organizations while raising recognition and sales for Curacao. Curacao believes this is a win-win opportunity for both organizations. Cause marketing is becoming one of the most powerful ways for nonprofits and Curacao to leverage their common values, while promoting and increasing revenues for both organizations.
“American Express was the first organization to use a cause marketing strategy to increase sales and accounts for American Express. While AmEx benefited, with this strategy, it also raised millions of dollars for beneficiary nonprofits,” said Ruth Garcia-Corrales, founder of Curacao’s initiative. Other organizations that use cause marketing to increase sales while helping the community include: MasterCard, YoPlait, BP (British Petroleum), Johnson & Johnson, and Revlon. The list goes on and on.
The benefit of Fundraise For A Cause is that Curacao is in the particular community of the nonprofit who is getting the funds. Therefore the organization can really track the benefits.
The program includes benefits as: the ability to raise real dollars by promoting the organization, Increased credibility for the organization by having it associated with a multi-million dollar company, opportunity to use cutting edge marketing, access to the Hispanic community, increased marketing opportunities using some of Curacao’s expertise and resources, free on-line tracking of donations, free on-line presence, the ability to do events within the Curacao stores.
Benefits to Curacao are: Increased sale, the ability to help the community, increased credibility by having it associated with community organizations, quality presence in the community, access to customers outside the Curacao community.
The organizations that sign in the program get a free micro site at http://www.fundraiseforacause.net, where they create their own profile and can receive donations directly from any donor, at no cost. The organization's fans or followers can open an account at Curacao stores; with an approved account the organization receives a donation from Curacao. In addition with any purchases made at any store a portion of each sale is donated to the organization selected. The program is available at the online store too, http://www.icuracao.com.