Danamichele Brennen Joins SpringBIG as Chief Operating Officer

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Former Jackson Hewitt CTO Will Drive Market Penetration and Oversee Company Operations

“I am absolutely thrilled to be back in the vibrant and exciting technology culture of South Florida. With over 20 years of senior executive leadership experience, Danamichele is an exceptional addition to the SpringBig team.

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SpringBIG, (http://www.springbig.com) the leading provider of loyalty marketing programs to small businesses, today announced to appointment of Danamichele Brennen as Chief Operating Officer. SpringBIG allows small businesses to set up secure and easy-to-administer customer loyalty programs and track program success and ROI in real-time.

Danamichele is a business executive with a proven track record as an effective leader of marketing, technology, business development, product development, and business strategy and operations. Most recently she was EVP Strategy with Raiseworks in New York City, helping to shape the rapidly developing online lending space. Prior to Raiseworks, Brennen was VP Technology at QVC. Previous to this, Brennen was CTO for Jackson Hewitt Tax Services, where she was responsible for the operation of the corporate technology and business campus in Sarasota supplying over 6000 retail businesses around the country with technology and call center support.

SpringBIG is strategically based in South Florida, which is experiencing a significant technology boom. “I am absolutely thrilled to be back in the vibrant and exciting technology culture of South Florida,” said Brennen. “Bringing meaningful and impactful technology-based solutions to small businesses has long been a passion of mine and I can’t wait to help more and more small businesses feel the power of SpringBIG!”

Brennen holds degrees from The Wharton School of the University of Pennsylvania, Carnegie Mellon in Pittsburgh, and the University of California, San Diego. She is a patented inventor and a published author. Since 2009, Danamichele has served as an Advisory Board member of the University of South Florida College of Business in Sarasota.

“With over 20 years of senior executive leadership experience, Danamichele is an exceptional addition to the SpringBig team. We are on our way to an exciting future for the company and, most importantly, for our small business partners,” said Jeffrey Harris, CEO, SpringBIG.

With its roots in InteQ and SHC Direct and decades of expertise and IP gained by its founders in marketing for big companies, SpringBIG brings loyalty and marketing solutions to the underserved small business market. Clients are rapidly increasing sales and customer loyalty while competing more effectively with big corporations at an affordable price and minimal time commitment.

Small businesses can set up their secure and easy-to-administer SpringBIG customer loyalty program in 30 minutes, configure rewards based on points, purchases or visits and engage their best customers through a variety of pre-configured automated marketing campaigns based on customer email or text preferences. SpringBIG offers real-time program success and ROI reporting and secure built-in fraud protection.

About SpringBig
Founded in 2012, SpringBig is the leading provider in customer-loyalty solutions for small businesses. With customers across the United States, SpringBig is helping merchants keep their customers connected and engaged while allowing them to track their inevitable success and ROI in real-time.

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