Augmented Reality: InfoTrends Takes a Look at Six Major Industry Players

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InfoTrends’ study, An Introduction to Augmented Reality, provides a thorough overview of the market drivers and barriers surrounding the augmented reality market.

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According to our research on media trends in 2013, 41.5% of consumers interacted with augmented reality two to five times within the previous year.

As the use of augmented reality (AR) in the consumer and enterprise markets increases, it is critical that prospective AR users have a clear understanding of the technology, major players, and a basic view of the overall market. InfoTrends’ study, An Introduction to Augmented Reality, provides a thorough overview of the market drivers and barriers surrounding the augmented reality market.

This research consists of in-depth interviews with six major players in the AR space as well as primary research previously conducted by InfoTrends on augmented reality adoption. Findings show that despite some of the barriers to adoption of augmented reality, it remains an important tool for any enterprise or marketer looking to make an impact with end users.

“According to our research on media trends in 2013, 41.5% of consumers interacted with augmented reality two to five times within the previous year,” commented Arianna Valentini, Senior Research Analyst for InfoTrends’ Digital Marketing and Media Service. “As hardware technology has advanced and mobile software has become more sophisticated, augmented reality now has its place in today’s consumer global marketplace.”

This report details a wide variety of applications that augmented reality can be used. For example, while most consumers interact with augmented reality in the form of entertainment, to locate or find a destination, or to play a game, newer enterprise level uses of augmented reality have sprung up in such industries as health, industrial manufacturing, and education. Having a familiarity with the major players of the market, how each segment of the market is defined, and learning how technology works, is the key to ensuring successful execution of augmented reality applications.

Participating vendors featured in this study include:

  •     Augmented World Expo and AugmentedReality.org (AWE)
  •     HP Aurasma
  •     Metaio
  •     Qualcomm Vuforia
  •     Viewar
  •     Zappar

An Introduction to Augmented Reality is available for immediate purchase. For more information, please visit our online store or contact Stephanie Tose.

About InfoTrends’Digital Marketing and Media Service
InfoTrends’ Digital Marketing & Media service focuses on understanding consumer, business, and technology trends that drive investments in digital marketing and digital publishing technologies. Learn more here.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.

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Stephanie Tose
InfoTrends
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