Industry Icon, Dell’s Maraschino Cherries Rebrands Company, Unveils New Company Logo, Product Labels and Website

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Dell’s Maraschino Cherries New Look to Move the Company into the Future and Better Defines the Company’s Brand Heritage of 76 Years

Dell’s Maraschino Cherries New Logo

Dell’s Maraschino Cherries, a leading cherry processor announced today it has unveiled its new corporate rebranding, including a new logo, product labels and website. The rebranding reflects the many recent changes the company has undergone as well as its vision for the future. Established in 1948, Dell’s Maraschino Cherries is a family owned business and processes upwards of 19 million pounds of cherries a year in their 38,000 square foot SQF level 3 state-of-the art facility which is also OU Kosher Certified and Halal Certified located in Brooklyn, New York.

Dell’s Maraschino Cherries offers a variety of different sized cherries with or without stems that include medium, large, extra-large, colossal, crushed or halved. Dell’s Maraschino Cherries has seen explosive growth during 2014 increasing their market share among leading chain restaurants and through the mainstream supermarket channel.

“We wanted our new brand to reflect our leadership position within the industry and our commitment to be the very best at what we do for our customers,” said Arthur Mondella, CEO of Dell’s Maraschino Cherries.

As a cherry processor, Dell’s Maraschino Cherries never compromises on the quality and safety of their cherries. Dell’s Maraschino Cherries manufacturing facility is the most advanced in the industry and is automated by their own designed software to meet today’s manufacturing regulatory demands, quality control and product traceability to ensure years of future growth.

Dell’s Maraschino Cherries new logo was the first component of their new brand identity which captures the company’s brand heritage and conveys a strong visual image of the company. Their new website http://www.dellscherry.com incorporates the new look and feel of the new Dell’s Maraschino Cherries brand and serves as an informational resource that includes product information, recipes and company information. New product labels were designed to take full advantage of their new logo that proudly displays the logo front and center in customer’s minds.

“2014 has been an exciting year for Dell’s Maraschino Cherries. Our customers now realize that they can capitalize on the scope and depth of our capabilities, which in turn has increased the demand for our products. This has directly led us to make new hires, implement our new branding and positioned us for future growth,” added Mondella.

For over 76 years, Dell’s Maraschino Cherries has earned its reputation for delivering the finest best tasting maraschino cherries sourced from selected farms around the world. As a company, Dell’s Maraschino Cherries seeks to balance environmental and social concerns that will lead to a cleaner and better planet and by doing so, add value to their employees, customers and partners.

Dell’s Maraschino Cherries is proud to call some of the leading foodservice operators and retailers as their clients such as Caesars Entertainment, The Darden Group, Buffalo Wild Wings, TGI Fridays, Steak ‘n Shake, Chick-fil-A, Checkers, Aldi and Dollar General.

About Us:

Dell’s Maraschino Cherries is a family owned business and processes upwards of 19 million pounds of cherries a year in their 38,000 square foot SQF level 3 state-of-the art facility which is also OU Kosher Certified and Halal Certified located in Brooklyn, New York. Dell’s Maraschino Cherries prides itself in processing only the highest quality, best tasting maraschino cherries for both foodservice operators and retailers throughout the United States. Dell’s Maraschino Cherries offers a variety of different sized cherries with or without stems that include medium, large, extra-large, colossal, crushed or halved. Our products are available for Supermarket Chains, Independent Supermarkets, Club Stores, National Restaurant Chains, Independent Restaurants, Hospitality and Casino operators and for private label. Dell’s Maraschino Cherries was established in 1948 and maintains a high standard of product quality and customer service. For more information about Dell’s Maraschino Cherries, contact sales(at)dellscherry(dot)com.

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Ethan Casucci