Mashable Signs Partnership with Leading Media Agency MEC to License its Proprietary Velocity Technology

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Partnership gives MEC and its brands access to Mashable’s digital media tracking and viral prediction platform

Mashable, the leading media company for the Connected Generation, and MEC, a leading global media agency, today announced a partnership that would give MEC access to Mashable’s Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content.

Developed by Mashable’s in-house product team, Velocity scours the web collecting data around how people engage with content and feeds the information into an algorithm, which forecasts what content is about to go viral. The Velocity platform is at the forefront of predictive analytics and is unique in that it canvases the entire web—more than one million URLs a day.

MEC is one of the first to sign a year-long deal for the proprietary Velocity technology from Mashable. With Velocity MEC will now have access to an important new tool for predictive media buying, helping to future proof its clients' communications strategies.

“We initially developed Velocity to help our editorial and marketing teams build Mashable into one of the most shared publishers on the web, and now we are giving select agencies and brands the same opportunity to see what will go viral next,” said Robyn Peterson, Chief Technology Officer of Mashable. “The power of data can be used in a variety of industries and we’re excited to be teaming up with one of the leading media agencies to explore all that Velocity has to offer in the media buying space.”

"MEC is on a mission to move past real time marketing to predictive marketing and partnering with Mashable to put Velocity in the hands of our teams will give us the edge we are looking for," said Shenan Reed, President, Digital, MEC North America. “With Velocity at our fingertips we will be able to lead our clients to being more nimble and opportunistic across owned, earned and paid channels, ensuring both they and MEC remain at the forefront of driving transformational digital solutions. We believe that Mashable’s Velocity platform will be instrumental in building the next generation of marketing and media, and will help to deliver on our ambition to create the best digital offer in the business.”

“We’re thrilled to bring our proprietary algorithm, which has served our editors and readers so well over the years, to the world-class portfolio of brands MEC serves on a daily basis,” said Seth Rogin, Chief Revenue Officer of Mashable. “We look forward to working with MEC to help their brands meet the evolving challenges of the digital evolution and guide their earned, owned and paid media executions.”

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 40 million unique visitors worldwide and 19 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.

About MEC:
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at http://www.mecglobal.com #dontjustlivethrive

To find out more, visit us at http://www.mecglobal.com.

PR Contacts:
Paul Cafiero
Mashable
Paul(at)mashable(dot)com
(518) 306-1239

Sona Rai
DiGennaro Communications
Sona.Rai(at)digennaro-usa(dot)com
(646) 380-4769

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Fiorelli Salvo
Mashable
+1 (908) 219-7955
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