Selected by Human Resource Executive as One of the Top 10 HR Products of 2014

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Pay-Per-Applicant Ad Exchange Recognized for Explosive Growth and Success in Helping Employers Close Open, Hard-to-Fill Positions

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The honor signifies the market need for high-quality recruiting tools and’s explosive growth over the past year - CEO Chris Forman™, the first pay-per-applicant job ad exchange, announced today it is a winner of the Human Resource Executive® prestigious Top Product Awards. allows talent acquisition leaders to focus their recruitment advertising budgets more efficiently by charging only when a job application is completed on an employer’s corporate career site. currently has a robust network of approximately 6,000 career and consumer sites.

“We are pleased to receive this important award from Human Resource Executive,” said Chris Forman, CEO and Founder of, a StartDateLabs company. “The honor signifies the market need for high-quality recruiting tools and’s explosive growth over the past year.”

Since its launch in January, has expanded its footprint beyond the US to Canada and the UK and has attracted 60+ employers who are using its platform today. brings advanced programmatic, online ad buying to the HCM market. Above and beyond the pay-per-applicant pricing model,’s ‘rules-based buying’ engine ensures budget dollars are focused on hard-to-fill or critical vacancies that need applications. In addition, employers have the ability to set ad budgets by month or day, job, job function, and business unit.

The Top HR Products of 2014 Awards Program recognizes the most innovative human resources products released over the past year. To determine the winners, the editors of Human Resource Executive evaluated hundreds of submissions from leading HR technology vendors.

“Human Resource Executive has been evaluating HR products and conducting this competition for 26 years,” explained David Shadovitz, editor of Human Resource Executive. “Our goal has always been to identify products and services that clearly offer value to the HR community while demonstrating innovation.”

StarteDateLabs, the team behind, is proud to have won this award three times since 2000.

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About™, a revolutionary new ad platform that allows employers to promote their jobs across thousands of job and consumer sites on a cost-per-applicant basis, debuted in beta in January 2014. Headquartered in Lebanon, NH, is the latest business incubated out of StartDateLabs.

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Jennifer MacLeid Qotb