The Hybrid Shop (THS) Appoints Jen Martin as New Marketing Director to Enhance Dealer Partner Relationships, Drive Future Growth, and Innovation

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The international network of dealers delivering a full suite of diagnostics and maintenance services exclusively for hybrid and electric vehicles (HEVs) selects veteran marketer and business development expert, Martin, to continue to drive growth and expanded global footprint.

The Hybrid Shop

The Hybrid Shop

The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid and electric vehicles (HEVs), announces today that it has selected Jen Martin as the newest member of its dynamic team, as Marketing Director. Martin brings over 10 years of marketing and business development experience to her new position, a significant portion of which was spent crafting innovative, results-driven marketing campaigns for industries including commercial construction and development as well as the private club space.

In her new role at THS, Martin will oversee all of the organization’s day-to-day marketing activities, as well as planning and implementing strategic marketing projects and campaigns to support and expand THS’ ongoing growth.

“Jen’s experience makes her an ideal fit to help us continue our commitment to the development and delivery of innovative, results-oriented marketing campaigns that enhance our relationships with our dealer partners and give them the tools to maximize the business value and benefits they generate by serving the HEV market,” Judy Curry, THS’ Chief Marketing Officer says. “We are thrilled to have her onboard and look forward to the future with such a talented expert at the helm of our marketing efforts!”

Since its founding in 2013, THS has achieved significant recognition as the authority on ‘all things hybrid,’ and is focused on providing real-world information, education, training, about the rapidly-expanding HEV market and the diagnostic equipment to service them. Other key aspects of THS’ experience, reputation, and recent growth include:

  • Driving customers, revenues and profit by offering additional revenue streams and customer leads, THS signed 25 new dealer partners in the past year and generating more than $5 million in leads;
  • Projected to add 10 more dealer partners to the THS network before the end of 2014;
  • Exponential market growth and expansion, including a focus on international markets, including Asia;
  • The appointment of new CEO, Dave Crawford, to spearhead the next phase of THS’ evolution and lead the way to future growth; and
  • Recent recognition, including a Gold Stevie American Business Award, underscoring THS’ position as a provider of valuable, credible, and effective customer services. THS also received a People’s Choice recognition at the 2014 Stevie’s, validating their engagement with consumers.

“I am beyond excited to join the expert team at THS,” THS’s new Marketing Director, Jen Martin said. “The members of the THS team are innovators, not only in the hybrid world, but in their approach to business development, marketing, and customer service. I look forward to putting my marketing expertise to use serving our increasing network of dealer partners and cementing THS’ position as the leader in hybrid and electric vehicle diagnostics and maintenance among consumers and the Aftermarket and Auto Repair industry worldwide.”

One of Jen’s first official duties in her new role at THS is accompanying the team to the upcoming SEMA Show 2014 in November in Las Vegas, NV. THS will host an invitation-only Hybrid Training Day event for shop owners on the opening day of the Show, November 3, at Ted Weins Auto Service in Las Vegas, NV and will be attending the event from November 4-7 at booth #10218, Tools & Equipment, North Hall. THS will also host a Hybrid Celebration Party at the Boombox at Marquee Nightclub on Wednesday, November 5.

About The Hybrid Shop (THS)
Founded in 2013 and headquartered in Gainesville, VA, The Hybrid Shop (THS) is a growing international network of high quality dealers that are committed to providing expert care for hybrid and electric vehicles by embracing the latest battery pack conditioning, hybrid technology and knowledge that is only available to licensed dealers. For additional information about THS, please visit Also, follow THS on Facebook (, Twitter (, and YouTube (

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Sandra Schwartzman
RMR & Associates
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