The technology captured valuable consumer information, drove all visitors through one registration process and delivered key metrics pre and post-event.
Chicago, IL (PRWEB) October 27, 2014
eshots, Inc., the industry leader in event marketing technology, has been named one of three finalists for the “Best Event Campaign Microsite/Web Page/Hub” category at EventTech 2014, taking place November 3-5 in Las Vegas, NV. The nomination comes for their work with General Motors, in which they developed compelling event microsites for several Cadillac consumer events, including golf, culinary and architectural themed experiences.
eshots’ main focus and responsibility was improving the end-to-end microsite experience for consumers. These award-nominated microsites facilitated pre-event registration and data collection tools, as well as a location for post-event communications and consumer video retrieval. The technology captured valuable consumer information, drove all visitors through one registration process and delivered key metrics pre and post-event.
As a result of eshots’ microsites, Cadillac increased consumer participation and improved their key data collection metrics. Overall results include:
-All Cadillac events reached maximum capacity
-Pre-registration averaged 71% across campaigns
-The microsite conversion rate reached up to 43%
-64% of microsite visitors viewed videos
-Mobile visits accounted for 27% of site visits, an increase of 38% from prior year
To view example images of the nominated sites, visit:
For more information on how eshots, Inc. can help your company improve its experiential ROI visit http://www.eshots.com, call 312-253-1500 or email sales(at)eshots(dot)com
About eshots, Inc.
As the experiential marketing industry’s most trusted provider of lead management and marketing science solutions, eshots helps today’s top brands and their agencies maximize their marketing ROI. We develop scalable, high-impact technology and analytic solutions that help brands and maintain connect with their target audiences. For innovative solutions from an experiential marketing technology and analytics partner you can trust.