Ken Runkel Joins Vivaldi Partners Group

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Experienced branding expert joins strategic marketing firm

Today, Vivaldi Partners Group, the global growth strategy firm, announced the hiring of Ken Runkel as Partner. Runkel brings over thirty years of marketing communication, design, and identity experience to clients, helping them find insightful and actionable solutions to corporate branding problems and brand strengthening opportunities across a wide range of categories.

“We are thrilled that Ken will be joining us,” said CEO and Founder Erich Joachimsthaler. “Ken’s history of building client relationships and helping companies build strong brands aligns with Vivaldi’s own mission. He is a great addition to our team, bringing years of experience helping B2B companies and others solve their brand problems.”

“I am very excited to join Vivaldi Partners Group,” said Runkel. “I am impressed by Vivaldi’s thought leadership in the field of brands and branding and its ongoing research into Digital Darwinism and Social Currency. Driving Vivaldi’s great work for its clients are some of the smartest people I have had the pleasure of meeting and working with in a single company.”

Prior to joining Vivaldi, Runkel was an Executive Director at Landor Associates in New York, where he led major client engagements for Landor’s corporate branding practice for clients, including CIGNA, E-Trade, Cleveland Clinic, General Electric, Eastman Chemical, LG Electronics, Morgan Stanley, the National Football League, NBC Universal, U.S. Department of the Treasury and numerous others. Previously, Runkel also worked on clients that included IBM, AT&T, PepsiCo, Kodak, DuPont, Texas Instruments, Lever Brothers, and Bell Atlantic.

About Vivaldi Partners Group
Vivaldi Partners Group ( is a global marketing strategy firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and leads internal change through the development of people. Vivaldi Partners Group comprises of Vivaldi Partners, Fifth Season, a digital, design and technology agency, and E-Edge, its executive and leadership development firm.

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