Marketing Tools for Jewelers
Today's consumers long for an authentic experience with products, Gem360 gives that to them.
Williamsville, NY (PRWEB) November 04, 2014
Jewelry marketing firm 4CMedia believes that it has created a service that will change how jewelers show 3 dimensional views of their products on websites. Andy Moquin stated, “After 2 years of development, 4CMedia is elated to finally launch its web animation service Gem360.” Moquin is a 26 year veteran of the jewelry industry and believes that this service is the first to provide customers a way to view the jewelry from all angles interactively, and at a price the jeweler can afford.
The need for product videos has reached epic proportions, and retailers are scrambling to find ways to provide this more interactive experience to their customers. Online video consumption has grown tremendously, and 57% of consumers say that product videos make them more confident in a retailer. Moquin says, “These facts can’t be ignored anymore and not having jewelry videos isn’t an option for a successful jeweler. 75% of US shoppers researched products online before making their in-store purchase.” This leads the way for debate over how important a jeweler’s online presence is to its local business.
Moquin suggests that local shoppers will visit a jeweler’s website before visiting the showroom and that consumers assume that everything the jeweler has is listed on the website. If the jeweler hasn’t done a good job of representing his product offerings then he could lose customers without knowing it. “The sale is won or lost on the website and it’s not about selling jewelry online. This shouldn’t be a retailer’s objective. The aim should be to impress and draw the customer in to the showroom where the retailer has the advantage.” states Moquin.
4CMedia developed Gem360 around the consumer’s desire for a genuine experience with the jeweler’s jewelry and the business owner’s need for quality video at affordable prices. Moquin says that prices start at $29 per item with a turn-around time of little as 48 hours. This service includes 3 video formats that can be used for website product pages, Facebook Fan Pages, and YouTube. Moquin adds….” The jewelry industry is still comprised largely of mom and pop independents that simply do not have the resources to manage their product lines themselves. 4CMedia's Gem360 service gets them in the game.”
About 4CMedia, Inc.
Founded in 2014, 4CMedia is a technology startup specializing in digital marketing tools for jewelry retailers and manufacturers. Their products include broadcast quality television commercials, point of sale sales apps, and jewelry animations. Complete details and a gallery of their work can be seen at http://www.4cmediasolutions.com/gallery
Media Inquires:
4CMedia, Inc.
Director of PR & Media Relations
Andy Moquin
716-912-9444