The new integration enables an automatic two-way synchronization between a Shopify customer base and a Mailigen email list in order to provide behavioral targeting and email automation.
New York, U.S. (PRWEB) October 27, 2014
In response to customers’ demand for a more personal sales experience, one of Europe’s leading integrated service providers, Mailigen, has released a new extension for Shopify, the popular cloud-based e-commerce platform on the basis of which more than 100,000 online stores are created worldwide. The new integration enables an automatic two-way synchronization between a Shopify customer base and a Mailigen email list in order to provide behavioral targeting and email automation.
“Behavioral emails and email autoresponders are hot topics right now. It’s an important part of where email is heading. I’d encourage marketers to think about their customers. Stand in their shoes, consider what actions and behaviors they show," said Tim Watson, member of the Direct Marketing Association and founder of Zettasphere, United Kingdom.
According to the report by AW Pro Tools*, email is one of the main factors leading to online spending. Thirty-three percent of online shoppers reported that email contributed most to their online spending.
“We installed the new Shopify and Mailigen integration to perform highly personalized and automatic emailing to fashion show visitors. For the first time in Northern Europe, on October 29th, we are launching a Facebook online showroom of a fashion week, where spring/summer 2015 items will become available for purchase the moment the fashion shows begin. After choosing items at the online store, customers will automatically receive personalized emails while models with the same items still walk the runway, which makes it a shopping experience like never before”, said Madara Zvejniece, co-founder of online fashion store CreativeLatvia.com and organizer or Riga Fashion Week’s online showroom.
Mailigen integration with Shopify allows an automatic two-way synchronization between a Mailigen email list and the whole Shopify customer list to automatically send behavioral emails. Find out more about features and solutions of the Mailigen integration with Shopify. The plugin is free of charge, and users are charged only for the email marketing software. Mailigen users start with a 30-day trial period with access to all features, after which they can upgrade to any monthly plan, starting at €7, or choose pay-as-you-go pricing.
The growing e-commerce trend goes hand-in-hand with the development of the mobile era. Mobile now accounts for 21 % of all traffic to e-commerce websites, and over 70 % of mobile purchasing decisions are influenced by promotional emails.** In response to mobile e-commerce, Mailigen has launched a new drag-and-drop email template editor for creating and sending responsive emails.
Mailigen.com is one of the world's leading web-based email and integrated marketing platforms for any size of business or organization, as well as for individual users. Mailigen offers email, mobile and social media marketing to customers in more than 100 countries all over the world. For more information, please visit Mailigen.com.