American Heart Association, Curacao’s Collaboration on Stroke Awareness Is Changing Lives in the Community

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Curacao’s fundraising campaign raised more than $28,000 for American Heart Association health education programs.

Curacao Los Angeles Store, associates celebrating with American Heart Association

“We are grateful to Curacao for its continued commitment to our mission of building healthier lives, free of heart disease and stroke,” said Malka Sierra, American Heart Association Regional Health Equity Director for Latino Initiatives.

Fundraising for the good sake of the community is Curacao’s long-cherished tradition as an active member of the vibrant communities it serves. This year, Curacao once again joined hands with longtime community collaborator, American Heart Association (AHA) on the “Together Against Stroke” heart sales campaign which raised $28,569.97.

“We are grateful to Curacao for its continued commitment to our mission of building healthier lives, free of heart disease and stroke,” said Malka Sierra, American Heart Association Regional Health Equity Director for Latino Initiatives. “The funds Curacao rose through the annual campaign support health programs and educational initiatives that empower families to live healthier lives. Thanks to this support, we have the opportunity to reach more people with lifesaving information on heart and brain health through our outreach activities held in local community centers, schools, consulates and churches.”

Elizabeth Contreras, parent coordinator for Mulholland Middle School, expressed her gratitude for the AHA’s community outreach. “Thanks to the classes and activities that are brought to the school by AHA, my parents have learned to keep the family healthier,” said Contreras. “The parent group of Mulholland Middle School started with the program five years ago and they have taken positive action for their health, thanks to the education they have received. Today, the parents feel empowered to control their risks of heart disease and stroke by staying active, and changing their eating habits.”

“For us at Curacao its essential to provide educational programs to our community, where prevention programs will improve the quality of life for the whole family”, said Ruth Garcia-Corrales, Curacao Community Affairs Director and Founder of Fundraise For A Cause (http://www.fundraiseforacause.net)

Curacao’s campaign featured paper heart sales for $1.00. “For every dollar donated, we give the donor a receipt, which shows in detail how much collected funds the store has raised,” explained Elsa Baruch, Curacao’s Children Foundation.

The American Heart Association hosted a Healthy Appreciation Breakfast for Curacao’s associates at the winning store of Panorama and second place store in Los Angeles, as a gratitude for their efforts to collect donations. The event was an educational occasion, where the AHA showed associates how to eat healthy.. At the same time, a check presentation for the amount of $28,569.97 was presented to the organization.

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About Curacao
Curacao is one of the leaders in the retail industry in the market they have presence; its chain of department stores are included consistently among the top 50 electronic and appliance stores in the United States. With its new store in Tucson, the recent complete transformation of the company, the new fresh image, plus its culture service, Curacao places by itself for the future attracting an ample base of buyers. Each of its 11 stores located in California and Arizona counts with an average of 100 thousands square feet that offers to its customers a wide range of products, services and its proprietary credit. Curacao has been well known on how to capture the consumer, innovating and marking tendencies for three decades. Founded in 1981, headquarter is based in its main store in downtown Los Angeles. For more information visit: http://www.icuracao.com.

About: American Heart Association.
The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country, or visit heart.org

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Ruth Garcia-Corrales
Curacao
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