Prime Access Takes Seven Awards at Multicultural Health National Conference

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Prime Access Takes Seven Awards at Multicultural Health National Conference

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Prime Access, a subsidiary of the 9.8 Group, was recognized at the 2014 DTC Multicultural Health National Conference with an unprecedented seven industry awards. Winners were announced by DTC Perspectives at the MCH National Conference held October 15-17 in Atlanta. DTC Perspectives is the leading publishing, conference, and consulting company specializing in consumer marketing of pharmaceutical and health care products. The conference brought together hundreds of thought leaders in the multicultural health marketing sphere to focus on best practices for reaching the key multicultural populations in America.

Awards honoring communications to multicultural audiences were presented across a range of categories and media channels. Prime Access campaigns for Isentress (Merck) and Hypertension US Hispanic (Novartis) received multiple Gold and Silver awards. The campaigns were recognized as best-in-class in seven categories, including Best Multicultural Campaign, Direct-To-Consumer, Hispanic Health, LGBT Health, Digital, Print, and Television, recognizing the agency’s strength across multiple disciplines. In addition, the Prime Access Hypertension US Hispanic Campaign was named Best Overall Campaign in multicultural health care.

“It is a privilege to see our work recognized,” says Steve Millerman, CEO of Prime Access. “Once again, we have demonstrated that Prime Access is a collective of world-class health care marketing experts who not only understand multicultural audiences but who also understand the major pain points in pharma marketing. We’re pleased to be acknowledged by the industry as a clear leader.”

DTC Multicultural Health Marketing Awards recognizes thought leadership, best practices, knowledge and insights among marketers who lead, create, and implement direct-to-consumer communications. Prime Access is proud to share the vision of alleviating health disparities among multicultural audiences in the United States.

“Prime Access has presented at DTC for several years now, and each year we are astonished by the agency’s focus on growth, as well as its contributions and commitment to multicultural marketing, which is of paramount importance to us” says Bob Ehrlich, CEO of DTC Perspectives.

For Prime Access, the sweeping recognition comes on the heels of winning the PM360 Trailblazer Initiative Award for its 2014 Hypertension US Hispanic Campaign and more than 25 pharmaceutical brand engagements in the last two years. For the 9.8 Group, the win adds to a growing list of marketing awards in the pharmaceutical industry, including the 2013 American Advertising Federation's Mosaic Award for Best Multiethnic Media Usage, and the 2012 and 2013 DTC National Gold Advertising Awards for Best Multicultural Campaign and Best Branded Print Campaign. The recognition further highlights the industry’s increased focus on the rapidly growing multicultural consumer market, as well as the agency’s unique positioning at the intersection of health care and multicultural markets.

About Prime Access
With over 20 years of success, Prime Access is the only full-service advertising and marketing communications company at the intersection of health care and multicultural markets.

We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We are Cultural Catalysts with an unparalleled reach to 18 cultures and a top multicultural health care agency. Our key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. We activate multicultural capabilities beyond just consumers and go across key health care professional stakeholders. Prime Access has created and is continuing to build successful campaigns for many of the world's largest brands and multicultural capabilities for corporations, and we continue to be recognized with numerous industry awards and accolades. Find out how Prime Access can be a Cultural Catalyst for your brand at

About DTC Perspectives
DTC Perspectives, Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference. Please visit for more information.

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Simmy Owens
Prime Access
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