GeniusCentral Expands Executive Staff to Provide Actionable Intelligence to Customers

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Predictive Analytics pioneer GeniusCentral announces two new additions and new executive line-up.

GeniusCentral Systems, Inc., a leading provider of enterprise software solutions, today announced two new additions to its team: Betty Otter-Nickerson as Chief Customer Officer and Eric-Paul van Woerkom as Chief Technology Officer. This hiring concludes an extensive search for senior executives that will enhance GeniusCentral’s ability to deliver a superb client experience and innovative products to their customers and partners.

Betty Otter-Nickerson comes to the company from Sage North America Healthcare Division where she served as President. During her time there, she oversaw a third of the organization’s revenue and managed a workforce of 1,200 employees. She was also the Chief Operating Officer of LIVESTRONG Foundation, where she provided executive leadership and was instrumental in the development and growth of the LIVESTRONG Survivorship Center of Excellence Network. This has led her work to become nationally recognized as an innovative, reputable and sustainable model of cancer survivorship care in large academic medical centers and community practice setting across the globe. She also serves on the University of South Florida Foundation Board and the USF Alumni Board.

“Betty comes to GeniusCentral with more than 25 years of leadership experience in the delivery of value-based software and services,” said John Miles, President and CEO of GeniusCentral Systems. “She will be dedicated to the GeniusCentral customer experience, concentrating her efforts on ensuring that we deliver world-class services, products and solutions for our customers and partners.”

Eric-Paul van Woerkom is joining the staff as the new Chief Technical Officer. He will be spearheading the company’s technological product advancements and creating a strategic roadmap for future product enhancements. His background includes Catalina Marketing, where he was the Senior Director of Application Development. While there, he led Catalina’s global content, delivery and in-store execution platform. He comes to the organization with more than 10 years of successful leadership over many innovative, multi-million dollar projects with global implications.

“As we continue to simplify IT complexity across the entire supply chain for our customers, we depend on technology leaders, such as Eric-Paul to deliver a focus on innovation combined with a proven track record of delivering high-quality products,” Miles said. “I am pleased and excited to have him serve as GeniusCentral’s CTO, where he will lead innovative product development and programs, collaborate with the academic community and provide leadership across our R&D community for years to come.”

These two will be joining the executive team made up of Founder Jim Sheehan, Chief Administrative Officer Suzanne Baden, Senior Vice President of Finance Peter Ceccacci and Senior Vice President of Marketing and Retail Sales Angie Jula.

About GeniusCentral Systems, Inc.
Founded in 1999, GeniusCentral is a leading worldwide provider of enterprise software platforms. The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for delivering ground breaking actionable intelligence through our predictive analytics, retail planning and execution, customer interaction, supplier management and flexible fulfillment product lines.

GeniusCentral’s brand of actionable intelligence enables leading organizations to analyze vast amounts of data and distribute actionable business insights throughout the enterprise. This intelligence platform delivers reports and dashboards, and enables our customers to analyze and share their insights anywhere, anytime to drive top line growth as well as managing inventory and product flow.

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Jen Calantone
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