We have spent an extensive amount of time programming to create a completely reliable turn-key solution that builds SEO value and brand recognition for real estate companies while meeting the needs of their online consumers.
Canton, Ohio (PRWEB) October 27, 2014
Michael Minard, President of Delta Media Group, announced today the launch of Properties In Motion®, a comprehensive new listing video solution that raises the bar for real estate video marketing.
Minard led a development team that spent months building a listing videos solution created to meet a glaring need in the industry. “Last year 86 percent of online home shoppers used property videos to learn about a specific listing. 70 percent used property videos to tour the inside of a home,” said Minard. “We have spent an extensive amount of time programming to create a completely reliable turn-key solution that builds SEO value and brand recognition for real estate companies while meeting the needs of their online consumers.”
Delta’s heavy investment in the development of Properties In Motion® has paid off in the form of a completely hands-off system for real estate firms and sales associates.
Here is a brief snapshot of how Properties In Motion® works for its customers: Delta receives listing data from the Multiple Listing Service. They then create an HD quality video, which is published to the real estate professional’s YouTube™ channel and optimized for search engines. Delta then embeds that YouTube™ video on the customer’s desktop and mobile websites. These videos display at the top of each listing web page, above the listing images and detail information, so website visitors can’t miss them.
Because of Delta's industry knowledge and technical expertise in handling real estate data, the Properties In Motion® system has been built in a way that allows for seamless property data integration with no third-party involvement. The platform includes a unique algorithm that tells the system if a new video needs to be produced. This algorithm allows for automated listing download, listing updates, error-checking and automated embedding on the customer’s website.
On the front end, Properties In Motion® video quality is unmatched in the industry. The system includes full HD resolution support and displays properly on mobile smartphones and tablets. “Many competitive solutions do not offer multi-device support, thumbnail selection and quality music,” said Minard. “Our listing videos system does.”
In addition to it’s front-end capabilities, Properties In Motion® also brings a strong Search Engine Optimization (SEO) benefit that other competitive video solutions do not deliver, due to the way in which the videos are produced and embedded online. Minard explains how Properties In Motion® stands above from the rest when it comes to Search. “Unfortunately, not all listing videos offered by the competition are embedded properly so that SEO can work its magic and convert leads for your company,” says Minard. “Delta's listing videos are built right for SEO. Our videos will help search engines find your listings when consumers search by address or neighborhood. As they do, they’ll have the opportunity to connect directly with you.”
Because Properties In Motion® videos are directly embedded on company listing detail pages, users who search are more likely to navigate directly to company sites than to third party portals. The videos can also be shared socially via YouTube™, enhancing branding and social marketing initiatives.
Jonathan Blood, Delta’s Vice President, is excited about how this product launch will help the real estate industry with their marketing video strategy and branding efforts. “Delta takes something that many in real estate are already doing and ensures that their listing video strategy is executed properly,” says Blood. “We have experienced video marketing and design experts who consult with real estate professionals to develop a video strategy that works for their company.”
The product’s pricing model includes affordable tiers based on their number of listings and also can include additional a-la-carte services such as custom template design and YouTube™ channel development.
Delta had launched Properties In Motion® a few months ago for several of its key customers. This soft launch proved to be a success as the platform elicited very positive feedback from the early customers on it.
Cyndi Tampa Cook, Director of Marketing & eBusiness at RE/MAX DFW Associates in Dallas, saw a positive impact right away from being on the system. “Immediately after going on Properties in Motion®, we started seeing individual listings on Google’s™ page one rankings,” said Cook. “Because of this, it has provided a whole new level of exposure for our agents and their listings.”
Old Dominion Realty, of Harrisonburg, VA appreciates the value Properties In Motion® brings to their recruiting efforts. "Properties in Motion® not only helps us market our listings, but it also helps with recruiting and retaining sales associates. They love the personalized branding that comes with the videos, which serve as powerful tools for our associates to attract new listing clients,” says Jessica Phillips, Marketing Director.
Michael Minard is happy about this feedback and proud of his development team’s efforts. “We are amazed at the fantastic response we received from our customers on Properties In Motion®,” says Minard. “It feels good to have the Delta Team work hard on a product to make it the best in the industry and then see customers respond so positively. This response validates that our hard work has paid off. I truly believe we have hit a home run with Properties In Motion®.”
For more information about Properties In Motion® visit http://www.propertiesinmotion.com.
About Delta Media Group, Inc.
Delta Media Group is the enterprise marketing and business management solution for real estate professionals, leading the industry’s online marketing, website design and business technology development since 1994. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group visit http://www.deltagroup.com.