Montrose Travel Wins Three Magellan Awards

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Montrose Travel takes home the Gold for the third year in a row.

Travel Weekly has announced the winners of their annual Magellan Awards and Montrose Travel was bestowed the honor of not only one, but three awards in 2014. For the third year in a row, the Top 50 Travel Management Company received the Gold Award for Best Marketing Campaign, as well as a first-time Gold Award for Web Marketing and Silver Award for Best Promotional Video. With entries pouring in from 40 states and 12 countries, recipients were judged against a standard of excellence and represent the best of the best in travel.

The Magellan Awards are selected by a panel of nine travel industry heavyweights and salute a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Car Rental Companies. Magellan entries that score between 90 and 100 receive the Gold Award, considered the highest honor in the travel industry.

The campaigns that earned Montrose Travel these accolades exemplify the creative, industry-leading techniques implemented by various teams within the company. Winner of the Gold Award for Best Marketing Campaign, “Where in the World is Adventure Joe,” follows an endearing cartoon character as he travels the world and keeps Montrose Travel customers guessing where he will visit next. This entertaining and interactive campaign, which included direct mailers, e-marketing, newspaper ads and a contest to win a free river cruise, helped achieve company goals and strengthened relationships with customers by educating them with fun facts and introducing them to new destinations.

Montrose Travel also won a Gold Award for Web Marketing, recognizing the online platform Travel4Me.com. The website showcases cruise and land suppliers’ offers to a more specifically targeted group of customers. Visitors to Travel4Me can create a personalized URL populated by travel offers that reflect their own specified vacation preferences. This user-friendly site enables Montrose Travel to tailor their email blasts and landing pages to the types of travel deals customers want to see, making relevant offers readily available to them. Furthermore, the site allows Montrose Travel to better segment and effectively target their customers based on a more personalized approach.

Rounding out the trifecta with a Silver Award for Best Promotional Video, Montrose Travel Corporate Services Meetings & Incentives team was applauded for their testimonial video “Incentive Travel: Increase Sales & Build Relationships.” This was created in partnership with consumer electronics manufacturer Kenwood USA. The talented Meetings & Incentives team has been working with Kenwood over the last 10 years planning and creating their yearly incentive trips for Kenwood’s clients and vendors. This mutually beneficial relationship has increased Montrose Travel’s business more than 50% year over year. Their video showcases this successful partnership while encouraging other companies to invest in incentive travel. The video is displayed on the Montrose Travel Corporate Services YouTube Channel in addition to a landing page used to generate leads from current and new corporate clients. The success of the clip has produced an increase in referrals and clients for Montrose Travel.

“Those who enter the Magellans are not judged by their financial success, yet there appears to be a strong correlation between Magellan winners and companies on a solid course of growth,” states Arnie Weissmann, editor in chief of Travel Weekly. “Magellans reward the creative thinking that infuses successful companies, whether those business are multi-billion dollar cruise lines or home-based travel agencies.”

Upon hearing of the Magellan Awards wins for a third year in a row, President of Montrose Travel, Joe McClure sent a congratulatory email to the entire company. “These award-winning campaigns are true testaments to the ways in which Montrose Travel can connect with our community on many levels and foster long-lasting relationships with our customers, from corporate clients to vacationers.” McClure continued, “I am incredibly proud of the creativity and continued success of our Montrose Travel family!”

ABOUT MONTROSE TRAVEL

Celebrating 56 years in business, Montrose Travel, a family-owned travel management company, has grown from 14 employees in 1990 to more than 200 today, and is now firmly established as a Top 50 Travel Management Company and a Top 5 Host Agency nationwide at $200+ million in sales. Montrose Travel strives to provide the highest quality services and most complete vacation, corporate travel, loyalty and group travel management solutions for its customers and home-based travel agents. Montrose Travel "will be here tomorrow to back up our promises of today!" Montrose Travel can be reached at 1-800-MONTROSE (666-8767) or by visiting http://www.montrosetravel.com. Visit Montrose Travel's Corporate Services at http://www.montrosecorporatetravel.com or call 1-800-766-4687. Home-based independent travel professionals may visit http://www.MTravel.com, email epeters(at)montrosetravel(dot)com, or call 1-800-870-5799. CST#1018299-10

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Whitney Koblin
Montrose Travel
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Tracy Crismer
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