Bella Sorrel Launches National Franchise Opportunity

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Bella Sorrel, a locally-owned sunless tanning studio, has launched a franchise company, offering franchise opportunities across the country.

We offer a level of expertise that is unmatched. It’s our goal to bring that superior customer service to even more people

Mother-daughter duo Dianne Schilling and Kristen Valentin teamed up to open their first Bella Sorrel Airbrush Tanning Studio in Doylestown in 2009. With uninterrupted year-over-year double-digit growth, the women have now expanded their business to include franchise opportunities.

“Our business isn’t just about providing a beauty service to our clients. Bella Sorrel is about providing clients with an education on the dangers of UV tanning and giving them the ability to make the best choices possible for their health and wellbeing. Turning Bella Sorrel into a franchise meant that we could bring that to even more people in addition to giving franchisees the unique opportunity to provide that service,” Valentin said.

In 2010, Schilling and Valentin created their own all-natural, high quality sunless product line, which has increasingly gained popularity and is a part of what makes Bella Sorrel a leader in the industry.

“Creating our own product line was a natural progression in our quest to provide our clients with the best, most beautiful and healthy sunless tans,” Valentin said.

The technicians also distinguish Bella Sorrel as an industry leader – each are certified and highly trained individuals who pride themselves on their education, experience, professionalism and skill.

“We offer a level of expertise that is unmatched. It’s our goal to bring that superior customer service to even more people,” Schilling said.

Valentin and Schilling set the tone for their technicians – they have a combined 50-plus years experience in the beauty industry, holding cosmetology and cosmetology teacher’s licenses, more than 30 years of sales and management experience and nearly 20 years of experience in the sunless tanning industry. In fact, Valentin accepted a position in 2011 as the director of sunless sales for one of the nation’s leading manufacturers of sunless tanning products, where she extensively expanded her overall knowledge of the entire sunless tanning industry.

Valentin and Schilling won numerous local and national sunless tanning awards multiple years in a row, including America’s Top Mom Based Business, and National Association of Women VIP Woman of the Year, Philly’s Hot List, Best Tanning in Bucks County, and Best Tanning in Montgomery County

“Diane and I pride ourselves on being experts in the sunless tanning and beauty industries, leading by example for our technicians and future franchisees,” Valentin said.

Those interested in learning more about the process of becoming a Bella Sorrel franchisee can visit bellasorrelfc.com, email info@bellasorrel.com or call 800-991-0931.

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Kristen Valentin

Kristen Valentin
@BellaSorrel
since: 06/2009
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