L.L.Bean Celebrates Grand Opening of its First Retail Store in Burlington, VT, Just in Time for the Holidays

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Three-day grand opening celebration at Burlington Town Center to include giveaways, seminars, clinics, the famous Bootmobile, family activities and more

Bean Boots

L.L.Bean's Iconic Bean Boots

Our first store in Vermont will give customers the chance to experience our brand and all that it entails in real-life, just in time for the holiday shopping season.

Internationally recognized outdoor retailer L.L.Bean, best known for its Bean Boot, everyday free shipping and 100% satisfaction guarantee is pleased to celebrate the grand opening of its newest retail store in Burlington, Vermont, Friday, November 7 through Sunday, November 9. Everyone is invited to the three-day event featuring giveaways, seminars, a variety of family activities, L.L.Bean’s famous Bootmobile and more.

  • Friday: Free L.L.Bean Gift Card worth up to $500 to the first 200 customers—doors open at 9:00 a.m.
  • Saturday: Kayak package giveaway worth up to $500 to five lucky winners
  • Friday, Saturday and Sunday: several outdoor demonstrations and clinics by experts from L.L.Bean’s Outdoor Discovery Schools, a rock climbing wall, live birds of prey demonstrations, food sampling by local vendors and plenty of activities and fun for the whole family

In addition, all weekend long, folks can meet L.L.Bean’s mascot, L.L.Bear and also have their photo taken with L.L.Bean’s famous Bootmobile, a mobile version of L.L.Bean’s first and most iconic product, the L.L.Bean Boot.

“We’ve been interested in opening a store in the Burlington market for some time now and I’m pleased to say it’s finally here,” said Ken Kacere, senior vice-president and general manager of retail at L.L.Bean. “Our first store in Vermont will give customers the chance to experience our brand and all that it entails in real-life, just in time for the holiday shopping season.”

The new L.L.Bean store will be located in the popular Burlington Town Center. The 18,290 square-foot store will employ approximately 100 people and will feature two levels showcasing an assortment of active and casual apparel and footwear, outdoor gear including hiking, fly-fishing, kayaking, and camping products.

This will be L.L.Bean’s 20th retail store outside of Maine and its first store in Vermont. Last month, L.L.Bean announced two additional store openings at the Mall of America in Bloomington, Minnesota and at the Park Meadows Retail Resort in Lone Tree, Colorado, both scheduled to open mid-November.

For more information about the Burlington store and the grand opening event, visit http://www.llbean.com/BTC.

About L.L.Bean, Inc.
L.L.Bean, Inc. is a leading multichannel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. Still family owned, Shawn Gorman, great grandson of Leon Leonwood Bean, was named Chairman of the Board of Directors in 2013. While its business has grown over the years, L.L.Bean continues to uphold the values of its founder, including his dedication to quality, customer service and a love of the outdoors. L.L.Bean products are rigorously tested, guaranteed to last and always shipped free. In the past five years, L.L.Bean has donated over $6 million toward conservation and land stewardship. The 220,000 sq. ft. L.L.Bean retail store campus in Freeport, ME, is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide at http://www.llbean.com, Facebook, Twitter, YouTube, Pinterest, Google+ and Instagram.

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Mac McKeever
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