Right to the Core: Propper’s New Look and Website

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A long-time player in the tactical apparel and gear market, Propper International unveils a refreshed brand and website.

Propper OTS Bag

Propper gear works right, right when it's supposed to.

For customers who wear Propper, it’s about protecting others and restoring order the right way, for the right reasons, right to the core.

You may have noticed that Propper looks a little different recently. That’s because they’ve refreshed their brand and website to better reflect where they’ve been — and where they’re headed in the tactical gear and apparel market. Check out Propper’s updated website at propper.com.

Since 1967, making tactical gear with a purpose has been a way of life for Propper, starting with their first government contract with the U.S. Navy. Their new look is designed to reflect the evolution of their military roots. Today, Propper designs and manufactures great gear that keeps tactical, law enforcement, public safety and military professionals moving, whether they’re in the service, on the job or off for the weekend.

Propper’s mission is best summed up by their new tagline: Right to the Core. Propper President and CEO, Amy Coyne, commented on the brand refresh “for us, the tagline is all about our commitment to making essential gear that stands up to any mission. For customers who wear Propper, it’s about protecting others and restoring order the right way, for the right reasons, right to the core.”

As part of Propper’s introduction of their refreshed brand, they have launched a new website that gives customers an enhanced experience. You can now shop the full line of Propper gear: every item, every style, every fabric and every pattern. Propper is sticking to offering all sizes at the same price, meaning you’ll never pay more for larger pieces. They’ve doubled down on the commitment to thoughtful design and precise manufacturing that Propper was built on.

Take their new website for a spin to see what’s new, and sign up for email updates to stay in the loop as they introduce new products and promotions.

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Hannah Foley
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