RentHop Brings More Online Listings to Renters Nationwide With RealBird

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RentHop, the smarter apartment search marketplace, announced today that it entered into a partnership with RealBird®, a leading provider of Internet marketing tools for real estate professionals, to distribute listings from RealBird’s database to RentHop’s nationwide housing search engine.

RentHop, the smarter apartment search marketplace, announced today that it entered into a partnership with RealBird®, a leading provider of Internet marketing tools for real estate professionals, to distribute listings from RealBird’s database to RentHop’s nationwide housing search engine.

RentHop is the first and only nationwide apartment rental search engine to use a dynamic, data-driven approach to ranking and sorting apartment rentals. For each listing, RentHop’s proprietary algorithm, the HopScore, analyzes historical and current data regarding the quality and completeness of the listing, the viewing patterns of the listing on RentHop, and the responsiveness of the property manager offering the apartment. The HopScore also compares each apartment listing to all other nearby listings and creates a composite score for the listing. The score captures the listing’s objective quality and its quality relative to other nearby listings.

Renters can use RentHop’s list-based and map-based search tools to browse RentHop’s listings and can use the site’s comprehensive search filters to find the best listings for them. RentHop also makes it easy and fast for renters to reach out to property managers to schedule viewings and manage responses. Renters can also use RentHop’s Rental Heatmaps to identify the hottest neighborhoods, compare prices and see trends across different neighborhoods.

RealBird’s Listing Publisher service takes marketing, and in particular listing marketing and lead generation, one big step forward from “standard” web technology. The platform enables real estate professionals to get the maximum exposure for their listings via the automatic syndication platform, listing widgets, SMS and QR code based mobile platform and built-in communication and lead capturing tools. With each listing real estate agents can also promote their brands, and by doing so create a growing number of “touchpoints” on the Internet, in turn generating a cumulative search engine ranking lift for users’ websites and blogs. The RealBird Listing Publisher service takes the listings to the hubs of the Internet - to meaningful destinations - exactly where the best potential leads are. Creating single property websites with stunning presentation, communication and visualization features is a snap.

Co-founder and CEO of RentHop Lee Lin stated, “I’m excited to be adding RealBird’s listings to RentHop. As RentHop continues to grow nationwide, these additional listings will help us meet our goal of giving renters access to every available rental listing on the market.”

About RentHop:
Founded in 2009 by Lawrence Zhou and Lee Lin,RentHop simplifies real estate decisions using technology and data analysis. It offers the most sophisticated apartment quality ranking algorithms, helping apartment hunters quickly sift through large pools of inventory to find the most appropriate listings and to schedule viewings quickly and easily. RentHop’s innovative Rental Heatmaps give up-to-the-minute visibility into rental price data at the neighborhood level across the country.

RentHop is funded by Y Combinator. For more information, please visit http://www.RentHop.com, follow RentHop on Twitter at @RentHop, or find us on Facebook.

About RealBird:
RealBird is based in Santa Cruz, CA and was founded in 2003 to develop and provide technology services and products for real estate agents. These include listing and agent marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The founders of RealBird were pioneers in introducing Internet and mobile marketing to the real estate industry.

RealBird has over 44,000 members. For additional information, visit http://www.realbird.com, or find us on Facebook.

® RealBird is a registered trademark of RealBird Inc.

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Rob Weiss
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