Provides Quick Customer Demographic Insights For Etailers

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Springbot launches tool to help eCommerce stores engage customers



Understanding customers is the first and most critical element for any merchant looking for deeper customer engagement.

Springbot launched to provide online retailers with a powerful snapshot of their demographic data. Through five easy steps, etailers can get information on the age, gender and households of their customers for free.

“Understanding customers is the first and most critical element for any merchant looking for deeper customer engagement,” said Phil Davis, CBO of TowerData. “Our fast, reliable and accurate services paired with Springbot’s powerful marketing tool enable the demographic snapshot to provide a quick report based on real data.”

Through its partnership with TowerData, a leading provider of email data services, Springbot’s examines a sample email list of at least 500 customers. After a quick analysis, the report provides customized demographic data including age, gender and household. With these insights, stores can start to create smarter marketing campaigns better tailored to their audiences.

“Springbot is one example of a Magento Gold partner that continues to elevate its innovative marketing platform and consistently shares industry insights that Magento retailers can utilize immediately,” said Marty Armstrong, Head of Partnerships for eBay Enterprise and Magento. “Our merchants are always searching for the best applications to optimize their sales and Springbot’s latest tool provides demographic insights to help them drive more revenue.”

Springbot provides valuable customer data and recommendations to small and medium businesses on the best marketing actions to increase revenue. Through a streamlined dashboard, Springbot gives eCommerce merchants a quick overview of their marketing campaigns based on real-time data.

“We know online merchants are busy and don’t always have the time or tools to leverage their data, but now we’ve made that easy,” said Brooks Robinson, CEO of Springbot. “Our partnership with top industry players to launch empowers online merchants with customer insights to help them start on the path to better engage with and sell to customers.”

To test drive the free tool, visit:

About Springbot
Springbot delivers an eCommerce marketing platform to small and medium businesses (SMBs). Founded in 2012, Springbot is a Gold Industry Partner of Magento, an eBay company, and has combined the power of marketing automation and marketing analytics to deliver its Marketing RoboticsTM service. Our SaaS offering integrates and makes simple the data, content and multi-channel marketing tools (social, online, email, etc.) eCommerce SMBs need to drive more traffic, conversions and overall revenue. Springbot helps eCommerce SMBs grow their revenue by taking smarter, data-driven marketing actions.

To learn more information about Springbot, please visit

About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information can be found at and

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Kelly Schmalz

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