5.6 Million Fed in 2013: Harris Teeter Launches 2014 Harvest Feast to Further Support Hunger Relief Efforts

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Company Accepting Monetary Donations at Registers, Conducting Food Drive in Lobbies.

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“It is important to remind our shoppers that every dollar or food item they donate at their Harris Teeter will go directly to serving hungry families within their community.” - Danna Jones

This November, Harris Teeter is continuing its annual Harvest Feast Food Drive and Donation Card Campaign to aid local hunger-relief efforts.

In November 2013, Harris Teeter’s Harvest Feast campaign collected $624,000, producing more than 5.6 million* meals for those facing hunger. The Company hopes to raise even more money during this year’s campaign as, according to Feeding America, one in every six Americans struggle with hunger.

Each November, Harris Teeter hosts its Harvest Feast Food Drive and Donation Card Campaign in support of its hunger-relief partners by collecting non-perishable food items and selling $1, $5 and $20 donation cards at check-out. Since 2005, this campaign has raised over $2.8 million.

“We are overwhelmed by the generosity of our shoppers who have helped us provide millions of meals to our community members-in-need,” said Danna Jones, communication manager for Harris Teeter. “We hope our shoppers will continue their generosity this year by purchasing donation cards at our registers or by taking advantage of our everyday low prices to purchase food for donation. Each store will have collection bins in the lobby.”

This year, Harris Teeter is partnering with a 20 agencies throughout its marketing areas. These agencies work year-round to fight hunger. Both Harris Teeter’s food bank and food pantry partners are assigned stores within their service areas.

“It is important to remind our shoppers that every dollar or food item they donate at their Harris Teeter will go directly to serving hungry families within their community,” said Jones.

The success of Harris Teeter’s Harvest Feast campaign hinges on the generosity of its loyal shoppers. No donation is too big or small, and Harris Teeter hopes for continued participation again in 2014.

To learn more about the partners involved in Harvest Feast, please click here.

The company would also like to thank its media partners Comcast, Cox Cable, WCSC, WGHP, WILM, WRAL and WBTV for assisting with promotion of the food drive and donation card campaign.

*Feeding America, 2013

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Danna Jones
Harris Teeter
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Catherine Becker
Harris Teeter
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