Online Crafting E-Tailer Lullubee Announces Expansion into the National Retail Market with New Product Launch

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Lullubee now sold in stores across U.S., Canada

Needle felted owl

"The volume of our kits has increased, and hopefully by next year, you will be able to walk into any specialty toy or craft store and see our products,” said Lullubee co-owner Tiffany Dekel.

Lullubee, (lullubee.com), the online craft kit company, announced today it has recently launched a new line of childrens’ craft kits for the retail market, expanding its business to retail locations across the country.

Lullubee’s new retail craft kits are now available in various Hobbytown stores, and in select specialty toy stores in the US, on Lullubee.com, and on Amazon.com.

According to the Craft and Hobby Association, 62.5 million people participated in one or more crafts in 2012, and 85 percent of crafters make their purchases in a store or outlet location.

With this expansion into the retail space, and as the nation turns its attention to seeking quality, unique gifts for the holiday season, Lullubee considers itself well positioned for growth.

“We are excited to offer our craft kits in specialty hobby and toy stores across the U.S.,” said Lullubee co-owner Tiffany Dekel. “While we still consider our monthly subscription boxes to be our core business, bringing our childrens’ kits to the retail market makes them more readily available to a broader group of consumers,” Dekel said.

Among Lullubee’s top sellers are needle felting kits. Needle felting is an art form that involves sculpting raw wool with special needles. Needle-felted objects make great toys, puppets and dolls, because of their durability and the natural textures of the wool. All kits include detailed instructions and all required materials.

“We have chosen to expand into the retail market with childrens’ kits in order to better serve that market segment. We tend to sell more adult kits online. The volume of our kits has increased, and hopefully by next year, you will be able to walk into any specialty toy or craft store and see our products,” said Dekel.

Products available in retail locations include:

  • Classic kits: DIY Artist Kit, DIY Princess Wreath Kit; $19.95
  • Needle Felting kits: DIY Owl Kit, DIY Gnome Kit, DIY Painting With Wool Kit, DIY Mushroom Kit , DIY Needle Felted Hair Clips; $24.99

In January 2015 Lullubee will launch a new product line called “Lullubee Collectibles,” which will include multiple family groups. Each family will be comprised of related characters such as Sea Creatures, Forest Friends and others.

“Kids love to collect things, and with this new line, they will be able to create their own collectible families,” said Dekel.

To support Lullubee’s expansion, Chief Operating Officer Tammy Dekel (MBA Finance/Marketing/International Business) recently joined the company’s leadership team.

"I was delighted to join Lullubee earlier this year to lay the infrastructure that can support the growth we are currently experiencing. Moving into a larger space, hiring fun staff that love working with the beautiful materials we source, and ensuring that Lullubee stands for quality, fun, and creativity,” Dekel said.

About Lullubee
Founded in 2012 by Tiffany Dekel and Laura Lee Burch, lullubee was created to make it easier for you to start crafting. Lullubee offers a line of classic craft kits and monthly subscriptions. Lullubee’s kits feature easy-to-follow tutorials and all the materials you need. Lullubee craft kits and Craft of the Month Clubs are available at http://www.lullubee.com. Gift subscriptions are also available. For more information about our products and their availability please contact us at wholesale(at)lullubee(dot)com, or call us in NYC: (917) 387-4664. Craft to it!

Media Contact:
Karen Graham
Hidden Creek Communications
karenggraham(at)aol(dot)com
703-629-8530

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tiffany dekel
lullubee
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