North Pole Experience Spreads Christmas Cheer to Families Facing Challenging Circumstances

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Nominations are now open for the NPX Honorary Elf Program, bringing holiday joy when times are tough.

Elves making toys with children at North Pole Experience

Each Christmas we strive to make magical memories for families who are facing difficult circumstances. If we can bring them happiness, even for one day of the year, I believe that’s pretty special.

North Pole Experience (NPX), Home of Santa’s Workshop, is one of the nation’s top holiday interactive attractions located in Flagstaff, Ariz., and is now accepting Honorary Elf nominations for the 2014 season. For the past four years, NPX has made it a mission to add a spark of happiness to families who are going through tough situations.

The Honorary Elf program started in 2010 and was inspired by a young boy, Chase Lock, who had been battling a rare form of brain cancer. The family was excited to go back to North Pole Experience in 2010 but had to cancel their reservation when their son was diagnosed. Santa heard about the family’s situation and called them personally. The family shared with NPX how much Santa's call meant to them, including making a heartfelt video thanking the North Pole Experience family. This touching video and family story inspired the creation of the Honorary Elf program.

“The holiday season is all about generosity and helping those in need,” said Scott Pace, CEO of North Pole Experience. “Each Christmas we strive to make magical memories for families who are facing difficult circumstances. If we can bring them happiness, even for one day of the year, I believe that’s pretty special.”

Santa’s chosen Honorary Elves will receive four tickets to NPX, hotel accommodations at the Little America Flagstaff Hotel, complimentary meals, a custom Santa Sack and a special experience during their tour of the North Pole.

“We are asking people around the world to tell us the stories of those families who need a little extra joy this holiday season,” said Pace. “Whether it’s a medical condition or serious illness, a financial struggle, the loss of a loved one, a military family, or any situation in between. We understand that kids are only children once and often grow up fast in trying situations that take away their chance to believe in the magic and innocence of childhood. There are stories that need to be told and families who need a reason to smile this season.”

To nominate a child or family facing a tough time, individuals must complete a questionnaire and submit a photo or video detailing why their nominee should be chosen as an Honorary Elf. Nominations are accepted throughout the year, but must be completed by Friday, November 14, 2014 to be considered for the upcoming holiday season. To apply, please send an email with the nominees’ story and contact information to HonoraryElf(at)northpoleexperience(dot)com. A maximum of 12 Honorary Elf nominees will be selected by the end of November and the chosen families will be notified via email.

For more information on North Pole Experience, please visit

About North Pole Experience
North Pole Experience is an interactive, one-of-a-kind Christmas experience in Flagstaff, Ariz. Founded in 2009, North Pole Experience provides an authentic and memorable Christmas adventure for thousands of kids and families each year. The attraction spans over 12,000 feet and includes a memorable tour through Santa’s workshop, Santa’s Toy Factory, Santa’s Bakery, Elf University, Santa’s sleigh hanger and Santa’s Office. North Pole Experience seeks to bring the magic of Christmas to life for visitors of all ages and inspire children to believe. For more information, or to order tickets, please visit or call 480-779-9679.

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Melissa DiGianfilippo
Serendipit Consulting
since: 04/2010
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