Magical Matches Launches Innovative New Dating Website

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Co-founders Troy Pummill and Judy Day say finding deep love starts with inside-out matchmaking.

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Two partners in love and business have launched a new online dating website, Magical Matches, that focuses on finding deep love by matching people with similar “heart and soul” qualities.

“To date, the vast majority of dating websites are all built on the same model: giving people a place to market themselves based on superficial criteria and leaving the rest up to them. That’s not working. We need a different approach,” says Troy Pummill, an inventor and innovator with 25 years’ experience working in Silicon Valley, and co-founder and CEO of Magical Matches.

As the first prong in their different approach, the two have published a book, “The Mirror Effect: More Than Soul Mates,” which details a (radically) different perspective on dating and relationships, as well as the six steps to finding a magical match using online dating.

“Part of the problem is that many of the so-called relationships experts tell people that all relationships inherently have differences and friction, and require compromise and work.” Pummill says. “That’s simply not true.”

Instead, he and Magical Matches co-founder Judy Day say finding deep love starts with looking at the most important things first – the beliefs, values and other intrinsic qualities of heart and soul.

“We call it The Mirror Effect,” Day says. “When you find someone who perfectly mirrors you on the inside, you don’t have to ‘work at’ a relationship. It just happens. Mirror relationships are profound, deep and easy.”

The second prong,, brings people together based upon the book’s mirror concepts. Additional features include the ability for users to graph their level of mirroring in correspondences and dates, an online university, a daily call-in Internet talk show, Dating Genome, and endorsement tools—all designed to assist people through the entire six step process, from joining to finding their magical match. Additionally, every paid subscriber receives a complimentary paperback copy of The Mirror Effect book.

Of the Mirror Effect, Pummill says, “We get married because of our similarities, but divorce because of our differences. To be successful with online dating, we first need a different underlying dating and relationship strategy—one that eliminates those differences while uncovering deep connections. Only then can online dating help us find lasting, easy, profoundly deep relationships.”

About Troy Pummill and Judy Day

Troy Pummill is an inventor, consultant and entrepreneur with 25 years experience in Silicon Valley, where he worked with start-up network equipment manufacturers specializing in network protocols. After a 20-year marriage, Pummill discovered the “mirror effect” during his pursuit of true love, leading him and Judy Day, his wife, to co-write “The Mirror Effect, More Than Soul Mates: 6 Steps to Finding Your Magical Match Using Online Dating.”, and to create Judy Day is a former CEO, patent holder, was the founder of DreamTime, Inc. She never considered marriage until encountering the “mirror effect.”

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