360pi Holiday Insights Analysis: 93% of Lowest Prices on Top-Searched Toys Found On Amazon; Walmart.com is 2nd with 87%

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360pi's latest Amazon Holiday Insights report reveals that Amazon, followed by Walmart.com, are leading the way for lowest prices on top-searched toys.

Top three brands of most searched toys going into holiday 2014: LEGO, Fisher-Price and Hasbro.

Ottawa, Canada: 360pi, the leading provider of competitive price intelligence, today announced analysis of toy categories, brands and prices for the top-480 searched toys, as of October 21st, 2014.* 360pi’s analysis shows that when it comes to price competition on the top-searched toys, Amazon had the lowest price or same as lowest price on 93% of the items. Walmart followed closely behind with the lowest or same as lowest price on 87% of these top-searched toys. 360pi’s analysis included retailer pricing for in-stock items only, but did not account for shipping.

Additional highlights of the report include:

  •     Building sets: number one searched toy category.

On October 21, building sets were the top searched category, accounting for 21% of the most demanded toys, with action figures/dolls/play sets in second place and children’s electronics in third.

  •     Top three brands of most searched toys going into holiday 2014: LEGO, Fisher-Price and Hasbro.

Given the popularity of building sets and the marketing efforts that LEGO has made in the last few years, LEGO represents one quarter of the top 25 searched toys and is the brand with the most products overall in the top searched toys list. The least searched toy brands include Mattel, Bright Starts and VTech.

Click here to receive 360pi’s complimentary Amazon Holiday Insights 2014 reports.

*SKUs selected by 360pi’s proprietary demand index based on online search activity and other key market factors.

About 360pi
360pi derives profitable insights from product and pricing big data to help leading omnichannel retailers, etailers, and manufacturers compete and win in a price transparent world. 360pi’s customer base accounts for over $US100 billion in annual retail sales and includes Ace Hardware, Build.com, Overstock.com, and RIS Fusion award-winner Best Buy Canada. 360pi monitors millions of products with unprecedented accuracy to give retailers and manufacturers real-time visibility into the market with full awareness of the competitive pricing landscape to “right price” for their respective customers. Ultimately, 360pi helps customers make smarter pricing decisions to drive increased revenues and margins.

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Brittany Gracka
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