Technology Business Research Initiates Coverage of Digital Marketing Service Providers

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Technology Business Research Inc. (TBR) has announced the launch of its digital marketing services (DMS) coverage. This new research area will deliver deep insights, data and analysis into the complex, competitive environment that is emerging around digital marketing services such as strategy consulting, branding, Web and mobile development, e-commerce, social media, advertising and analytics.

Technology Business Research Inc. (TBR) has announced the launch of its digital marketing services (DMS) coverage. This new research area will deliver deep insights, data and analysis into the complex, competitive environment that is emerging around digital marketing services such as strategy consulting, branding, Web and mobile development, e-commerce, social media, advertising and analytics. TBR Senior Analyst Chris Lanfear, a veteran digital marketer at a number of international technology companies, as well as in the digital agency space, will lead the coverage.

Service providers from strikingly different backgrounds, including IT and management consulting companies, advertising agencies, and digital native shops, are rushing to digital looking for revenues, share of wallet and line-of-business extension as a way to survive the shifts in the marketing mix and increasing competitive pressure. TBR’s unique focus on the business of digital marketing and the agencies and consultants that deliver those services will be indispensable to executives, strategists and business development leaders who are looking for an edge when it comes to planning, competitive intelligence and M&A.

“The opportunity presented by the growth of digital marketing is immense. Traditional agency players are looking to increase their digital revenues while IT and management consultants are moving into the space as a natural extension of their broader digital transformation practices,” said Lanfear. “Digital marketing is increasingly competitive and dynamic, but everyone in advertising, marketing and consulting wants a piece of it. Our job is to cut through the hype and clearly identify the factors, strategies and business models that will separate the winners from the losers.”

Digital transformation initiatives are pervasive in the enterprise, and nowhere is their impact more profound than in the domain of the CMO. Digital marketing, with its emphasis on data, attribution and game-changing technologies, is the fastest-growing segment of the overall marketing category and an attractive segment for service providers. Brands that master the complexity of digital marketing grow faster and are more profitable than those that fail to grasp the importance of this fundamental shift in how prospects are engaged and turned into loyal customers.    

“Digital is moving to the forefront of the CMO’s agenda, consuming a growing portion of their budget and accelerating growth,” said Stuart Williams, vice president of research at TBR. “This is creating a tremendous opportunity for digital marketing service providers to help clients create transformational experiences built on the deep insights derived from data and analytics. TBR is picking the right time to shed light on the competitive landscape and strategies that are shaping this exciting segment.”

TBR’s Digital Marketing Services research covers leading IT and management consultants, ad and PR agencies, and digital native agencies that are shaping modern marketing through innovative technologies, engaging experiences and integrated campaigns, including Accenture, Deloitte, IBM, EY, McKinsey, Razorfish, SapientNitro and DigitasLBi.    

For more information contact Lanfear at christoper(dot)lanfear(at)tbri(dot)com or 603.758.1856, or Senior Marketing Manager Alison Crawford at alison(dot)crawford(at)tbri(dot)com or 603.929.1166.

ABOUT TBR
Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, telecom and enterprise network vendors, and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to further address client-specific issues or information needs on an inquiry or proprietary consulting basis.
TBR has been empowering corporate decision makers since 1996. For more information please visit http://www.tbri.com.

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Alison Crawford

Alison Crawford