Santa Fe Children’s Museum Announces November 2014 Fundraising Auction with Hutton Broadcasting

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With 100% of proceeds benefiting the Museum, auction items range from gift cards and meals to tools and personal services; homemade gingerbread houses handcrafted by a roster of the area’s top chefs will also be on display for voting

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We are thankful that although we have reached financial stability, Hutton understands the importance of helping us continue to invest in new exhibits and community-wide outreach efforts.

The Santa Fe Children’s Museum announced today a partnership with Hutton Broadcasting for its annual fundraising event to benefit the Museum’s educational programs and ongoing community initiatives. Kicking off on November 12th 2014, all six Hutton Broadcasting radio stations will broadcast a live instant item auction on-site from 9a-5p through November 14th at the Museum. Local companies spanning Geronimo, Las Campanas, Santa Fe Brewing Company, and Whole Foods will donate gift cards and services at 50% market price. To purchase, patrons must be on-site at the Museum or dial into one of Hutton’s stations over the course of the three days. This year’s auction also comes with a dash of holiday magic. In addition to area business participation, several of Santa Fe’s award-winning chefs from restaurants and hotels—spanning The Four Seasons, Osteria d’Assisi, La Posada, Eldorado, Taberna/La Boca, and Luminaria—have specially designed and donated gingerbread houses, offering their personal touch on everyone’s favorite decorative sugar castles.

In 2012, Hutton Broadcasting helped the Museum raise over $75,000 in three days to help keep its doors open and subsequently aid in its stabilization. Since then, the Museum has not only maintained its healthy financial status, but grown in membership, offering relevant programs through partnerships that support and benefit local families and youth. This year, the Museum hopes to break their 2012 record with the range of donations from area businesses, as well as the intricate gingerbread creations, which will be on display at the Museum for the entire month of November.

“The ongoing support of Hutton Broadcasting will make a significant impact on the Museum,” said Shannon Martin Roberts, Executive Director of the Santa Fe Children’s Museum. “We are thankful that although we have reached financial stability, Hutton understands the importance of helping us continue to invest in new exhibits and community-wide outreach efforts. We look forward to this year’s fundraiser and of course continuing to serve the families of Santa Fe.”

“The Santa Fe Children’s Museum is an integral part of the Santa Fe community. It has been creating curriculum, activities, and other resources for educators, parents, and families alike for close to 30 years,” said Scott Hutton, Owner and General Manager, Hutton Broadcasting. “We’d like to thank our media partner, the Santa Fe New Mexican, as well as all of the area businesses donating products and services to help this institution continue to engage visitors with exhibits, programs, staffing, and governance. We look forward to kicking off this year’s fundraiser with a bang.”

The Hutton Broadcasting fundraiser and auction will take place November 12-14th from 9a-5p at The Santa Fe Children’s Museum, located at 1050 Old Pecos Trail in Santa Fe. The Museum will be open during the live auction and encourages the community to stop by to bid. Patrons can also view the delectable designs of the gingerbread houses through the month of November and purchase a raffle ticket on-site, as well as vote for their favorite house, for the chance to take it home. SFCM Facebook Fans can also like their favorite on the SFCM Fan Page for the chance to earn passes to the Museum. Both raffle and pass winners will be drawn at random on November 30, 2014 at 4:30p and announced on the SFCM Facebook page ( and via

For a list of auction items and participating businesses, please visit:

For more information regarding the Santa Fe Children’s Museum or Hutton Broadcasting, please visit: or


Founded in 1985, The Santa Fe Children’s Museum builds upon a child's natural sense of joy and discovery by cultivating habits of inquiry in the arts, sciences, and humanities. As one of the top children’s destinations in Santa Fe, the Museum hosts over 80,000 visitors per year, including 10,000 school children on field trips. The Museum also offers one of the largest teen employment, internship and volunteer opportunities in New Mexico. As an educational institution, the Museum provides leadership on issues concerning children. Through its exhibits, programs, staffing, and governance, the Museum recognizes and reflects its community’s economic, ethnic, and cultural diversity. The Santa Fe Children’s Museum is a 501(c) (3) charitable organization. For more information please visit

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