Baltimore-area Restaurant Chain Increases Return Business with Implementation of SMS Masterminds’ Mobile Marketing Program

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The Greene Turtle restaurant chain brings rapid growth of new and returning customers over a four month period, through the use of SMS Mastermind's text message marketing program.

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“We wanted to reach our guests through a more instant medium and were willing to provide competitive offers to make it more attractive,”

Baltimore-based restaurant chain The Greene Turtle has seen increasing return business following its implementation of a cutting-edge text message marketing program for its Baltimore restaurants. Developed by the SMS Masterminds™ mobile/digital services division at SpendSmart Networks, Inc., a publicly traded company (OTCQB: SSPC), this unique system’s technology enhances the business-consumer relationship by enabling businesses to consistently reach and reward their customers, driving sales via text-message (SMS) coupons and promotions.

With the assistance of Jason Cohen of Mobilescoops.com, the local SMS Mastermind licensee covering the Baltimore area, The Greene Turtle implemented its text message marketing program in early 2013. With this new program, the restaurant chain was able to bring in 16,000 subscribers over a four-month period.

“We made enhancing our marketing efforts a point of emphasis,” said Chris Janush, Vice President of Marketing at The Greene Turtle. “We used table clings to draw attention to the program, and we made it very easy for our guests to join.” By utilizing advertising campaigns and offering incentives to join, The Greene Turtle had nearly 6,000 new subscribers in the month of May, kick-starting four consecutive months of subscriber growth and return business.

The Greene Turtle chose text message marketing to determine whether they could develop a dialogue with their guests via mobile device.

“We wanted to reach our guests through a more instant medium and were willing to provide competitive offers to make it more attractive,” said Mr. Janush. The Greene Turtle continues to explore different ideas and promotions for its text message marketing campaign, in line with the launch of its “Greene Turtle Rewards Program” in April. For more information on The Green Turtle Restaurants and how you can join their loyalty rewards program visit http://www.thegreeneturtle.com.

ABOUT MOBILE SCOOPS
Mobile Scoops is part of more than 150 markets throughout Canada, Mexico and the United States in the Masterminds division of SpendSmart Networks (OTCQB: SSPC). Headquartered in San Luis Obispo, Calif., the SpendSmart Networks, Inc. loyalty rewards and mobile marketing system has successfully increased business-owners’ profits for over half a decade. As the company expands due to the quantifiable outstanding results they’ve catalyzed for businesses across the country, the Masterminds Division stands as the 66th fastest-growing software company on the Inc. 5000 list (2013).

If you are interested in learning more about SpendSmart’s text message and loyalty rewards programs, please visit http://www.mobilescoops.com. You may also contact Jason Cohen at (410) 491-0747 or by email at jason(at)mobilescoops(dot)com.

ABOUT SPENDSMART NETWORKS
Founded in 2007 and headquartered in San Luis Obispo, Calif., SpendSmart Networks, Inc. focuses on connecting merchants and consumers through its suite of services that includes digital engagement, mobile marketing and financial tools. These services are implemented and supported by a vast network of certified digital marketing specialists, aka “Certified Masterminds,” who drive revenue and consumer relationship for merchants via loyalty programs, mobile marketing, mobile commerce and financial education, such as prepaid card & reward systems. Consumers’ dollars go further when they spend it amongst SpendSmart Networks’ of merchants, as they receive exclusive deals, earn rewards and build a connection with their favorite merchants. Digital Customer Loyalty at its finest.

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Carolyne Y. Sohn
SMS Masterminds
since: 08/2010
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