The mobile app ecosystem is evolving quickly, along with the role of the User Acquisition Marketer. We’ve seen a shift, and this survey confirms, that the UA role no longer ends at the install.
Durham, NC (PRWEB) October 29, 2014
Appia, the leading mobile user acquisition network, today announced the release of their Mobile User Acquisition (UA) Infographic. From targeting to post-install events, the infographic outlines responses from user acquisition professionals in the mobile app economy.
The survey, conducted in Q3 by Appia, covered all aspects of mobile app advertising including ad formats, optimization tactics, and best practices. The respondents included 169 UA professionals across 50 countries, with the top four respondent regions being the United States, United Kingdom, Australia, Canada, and China.
The results of the survey suggest that UA professionals are shifting their mind set from a volume-only game that ends at the post-install to a very comprehensive UA strategy that includes optimization, post-install strategy, and data-driven measurement. 48.6% responded that lifetime value (LTV) is the clear defining optimization metric for understanding performance.
“The mobile app ecosystem is evolving quickly, along with the role of the User Acquisition Marketer. We’ve seen a shift, and this survey confirms, that the UA role no longer ends at the install,” said Jud Bowman, CEO of Appia. “We are fortunate to have ongoing dialogue with smart mobile app marketers that are defining what meaningful and relevant mobile advertising really means. From an optimization strategy to a defined post-install program, the UA Manager is now focused on all key aspects of the customer lifecycle ensuring they are driving positive and healthy return-on-ad-spend (ROAS).”
To learn more about current trends in mobile user acquisition, view the infographic on Appia’s insights blog at this link:
Appia is the leading mobile user acquisition network, delivering more than 80 million app installs globally. Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco, Singapore, and Durham, as well as global sales locations in the UK and Mexico, Appia has quickly become the largest, non-incentivized app install network. More at http://www.appia.com, @Appia, and the Appia Blog.