Nutritional Products International Client to Receive Global Brand Exposure at NASCAR Event

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Raceway publicity boost for TapouT brand of muscle recovery products comes as new line prepares to roll into

TapouT, NASCAR, TapouT muscle recovery, Nutritional Products International, TapouT Phoenix International Raceway, race car sponsorship

TapouT Muscle Recovery Products will be proudly displayed on NASCAR driver, Cole Whitt's race car.

Like a race car full of 93 octane, we are putting the pedal to the metal for promotions.

When the world tunes in for the November 9th NASCAR Sprint Cup Series Race, Nutritional Products International client, AllStar Health Brands Inc. will have its TapouT line of muscle recovery products prominently displayed on the track. During the race, the company will sponsor NASCAR driver Cole Whitt’s race car. For AllStar Health Brands, this is the latest promotional venture the company has taken with Nutritional Products International, a Global Sales and Communication firm.

“This is a major milestone in building awareness for the TapouT brand as we continue to drive sales towards other online and big box retailers,” said Mitch Gould, Nutritional Products International CEO. “We have put together several promotions but this by far is one of the most exciting.

During the Phoenix International Raceway event, Whitt’s car will prominently display the TapouT logo as well as the logo of Amazon is currently carrying the TapouT muscle recovery line and just announced that it will soon offer TapouT’s new Turbo Blend Protein Powder.

“We are also extremely pleased and honored that has elected to highlight our unique Turbo Blend Protein Powder and also placed the first order for the product,” said Dr. Daniel Bagi, President of AllStar Health Brands. “We believe some of the unique aspects of our protein powder factored into their decision, such as the fact the Turbo Blend Protein Powder uses an organic whey blend, is gluten-free, and has added L-Carnitine, iron and Omega-3 Fish oil. will now feature the full line of TapouT supplements and pain relief products.”

It’s estimated that close to 9 million viewers will watch the live event on ESPN. The global audience is expected to drive brand awareness, of the TapouT Muscle Recovery line, even higher.

“Creative promotion is key to helping a brand expand its retail foothold,” said Gould. “Like a race car full of 93 octane, we are putting the pedal to the metal for promotions, just as we have with such celebrities as Hulk Hogan, Ronnie Coleman, Chuck Liddell, and Roberto Clemente Jr.”

To purchase TapouT products on, visit

About TapouT: TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. For updates and more information, please visit For updates and more information, please visit TapouT is a Trademark of ABG TapouT, LLC.

About Nutritional Products International (NPI): Nutritional Products International provides companies worldwide with distinctive sales and marketing solutions through its Evolution of Distribution system. This enables their products to enter and be successful in the U.S. market. NPI maintains close relationships with key buyers across the U.S, providing foreign brands with a fast track to the world’s biggest marketplace. It’s all done in a very cost effective and profitable manner. NPI obtains orders for client products from some of the largest distributors and retailers in the United States, increasing sales in the Dietary Health Supplement, Functional Food, Skin Care, and Nutritional Beverage Industries. For more information, visit

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