Nokian WR D3 & WR SUV 3 Wins the 2014 German Auto Bild Winter Tire Competition

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Nokian Tires continue their winning streak and marks more than twenty test victories now.

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Our excellent success in tests is proof of our unique expertise in developing even safer winter tires for demanding and varying winter weather.

With winter just around the corner, now is the time for drivers to keep their eyes on the leading winter tire companies in order to prepare for safety. On October 16, 2014, Auto Bild held its annual “Winter Tire Test Competition” to discover the best performing winter tire for the upcoming cold season. The German autoparts company invited over fifteen parts developers to submit their best products for investigation and testing. After a rigorous series of over five different tests, the winners were chosen. Amongst them, the Nokian WR D3 and WR SUV 3 were named one of the best in show in the passenger and SUV Tire categories. This most recent victory caps off Nokian Tires long list of competitive victories. The equivalent North American Products would be the All-Weather Nokian WR G3 and Nokian WR G3 SUV Tires.

With winning titles from Auto Club Europe ACE, GTÜ, Auto Bild allrad, OFF ROAD and ARBÖ, each listing Nokian Tires as “exemplary” or “highly recommended”, Nokian proves once again that their professional team has no shortage of genius design or focus on detail. Testers specifically praised the tire’s safe driving behavior, short braking distances, powerful traction and fast handling on snow during testing, pleasantly surprised when they outperformed nearly all other models.

Product Development Manager Juha Pirhonen from Nokian Tires understands that safety during driving is always critical, but never more so than during winter. This is why every test is perceived not only as a competition, but as an opportunity to prove that driving through snow and ice can be made safer with the right product. “Our excellent success in tests proofs of our unique expertise in developing even safer winter tires for demanding and varying winter weather,” says Pihonen. “The new innovations can be felt and seen in the everyday lives of all road users.”

Nokian products have provided additional safety to various vehicles for several decades, and their designs have only improved over the years. With each passing winter, the experts at Nokian find new methods to keep drivers safe during otherwise dangerous conditions. This is why they are frequently stocked by the industry’s most prominent websites, such as Pirhonen is proud to announce that this won’t be the last time Nokian products claim victory for the sake of their customer’s best interest.

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Ryan Holtzer
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