Apptive Announces New Features to Help Online Merchants Tap Into Growing Mobile Commerce Trends

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Mobile commerce merchants can leverage features for the holiday shopping season.

Ecommerce merchants can take advantage of the mobile shopping trends this holiday season with this powerful set of tools.

Apptive, the mobile commerce app platform, is excited to announce the release of Apptive 3.0. This latest version of the Apptive platform adds iOS8 support and builds on Apptive’s mobile commerce success with innovative functionality merchants can use to drive sales.

Three of the most compelling new additions in Apptive 3.0 include:

  • An enhanced, streamlined shopping interface to make finding and purchasing products even easier and faster across all mobile devices.
  • An integration with Google Analytics which allows merchants to get immediate visibility into the revenue generated through their app and to gain a deeper understanding of the buying patterns of their app users.
  • A new “Specials” module which allows merchants to create and share time-based, push notification enabled deals with their mobile audiences. This innovative functionality helps to maximize user engagement and ultimately drives mobile purchases through the app.

As a complement to the new shopping interface, Apptive is also introducing an enhanced native iPad layout. Customers will be able to take advantage of the rise in tablet commerce through a browsing experience that fully leverages the screen size and navigation elements of the iPad platform.

“Apptive 3.0 offers ecommerce merchants a powerful set of tools that make it easy to engage and convert mobile shoppers through smartphones and tablets,” says Chris Belew, CEO of Apptive. “It’s also a great way for ecommerce merchants to take advantage of the latest mobile shopping trends this holiday season.”

Apptive will go live with its 3.0 release in early November. New customers will automatically be able to take advantage of these exciting features and current customers will have the option of updating their app to include the expanded functionality.

Apptive (http://www.apptive.com) makes it easy for online retailers to deliver rich mobile commerce app experiences that result in increased engagement and superior conversion rates on smartphones and tablets. It was founded with the philosophy that online merchants need a robust mobile strategy to remain competitive in a world where smartphones and tablets have become the engagement medium of choice for consumers. Apptive is based in Austin, TX.

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Stephen Panico
Apptive
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