Force Marketing Joins Exclusive Google Agency Development Team

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Force Marketing is proud to announce that it is now the only automotive marketing company on Google’s exclusive Agency Development Team, allowing it to gain access to beta programs as well as to offer better insight to clients.

Force Marketing - Automotive Marketing Firm

Force Marketing is proud to announce that it is now a part of the Google Agency Development Team--the only automotive marketing firm to achieve this distinction.

The Google Agency Development Team is an exclusive team focused specifically on providing first and better access to beta programs and pilots within Google. Force Marketing is the only automotive agency to qualify for the team, earning the invitation based on its strong relationship with Google as well as its advanced technology platform and approach.

“For years now, we’ve been one of the country’s top agencies when it comes to offering unique, multi-channel digital marketing services to dealer groups and OEMs,” said John Fitzpatrick, CEO and President of Force Marketing. “This partnership with Google will allow us to continue to offer our clients the most cutting-edge strategies and solutions, all while contributing to the development of the overall digital landscape.”

One of the key elements that Force Marketing is developing in official collaboration with Google is an official case study about using offline data, such as DMS information and online consumer behavior data, to drive online conversions, and Force Marketing is the only company that can do this through its natural language processing (NLP) engine. This will be the first study of its kind worldwide, within any industry for both Google and Force Marketing.

“The goal of the study is to better define the online automotive consumer shopping attribution model-- or ‘path-to-purchase,’” said Randy Sieger, Force Marketing COO and Vice President. “That’s something we’ve been focused on over the last 24 months, and we’re excited to see it come together.”

The agency hosted an invitation-only luncheon in Las Vegas following the DrivingSales Executive Summit and before the J.D. Power Automotive Marketing Roundtable earlier this month, where Fitzpatrick and Google Agency Account Manager Bhavana Moryani spoke on the topic of leveraging said offline data to drive online conversions.

The agency will also have the opportunity to offer an exclusive invitation to top dealers during the NADA Convention & Expo in January to join the team at the Google headquarters and have Google’s top minds perform a comprehensive audit of their search, video and retargeting programs, as well as tour the complex. Once the details are finalized, dealers will be able to learn more about this opportunity by contacting a Force Marketing representative through http://www.forcemktg.com.

“There are very few partners who actually get the privilege of getting access to what’s new from a Google standpoint, and Force is one of our exclusive auto partners,” said Moryani. “We’ll work together to make this really successful by giving them access to tests and betas that they can really leverage to move the needle for dealerships.”

Through this partnership, Force Marketing looks forward to nurturing its reputation as the most innovative digital marketing firm in the automotive space, as well as offering the greatest access to beta programs and case studies within the industry.

ABOUT FORCE MARKETING

Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online at http://www.forcemarketing.com.

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