Jewelry Television and The Weather Channel Partner for Co-Branded $10,000 National Sweepstakes

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Networks Ignite Crossover Viewership Inspired by “Prospectors” Audience Passion for Gemstones

JTV and The Weather Channel sweepstakes

Jewelry Television is partnering with The Weather Channel for a Prospectors sweepstakes.

This is a timely opportunity to drive audience viewership between JTV and The Weather Channel.

Jewelry Television (JTV), one of the largest retailers of gemstones in the world, and The Weather Channel have partnered to present a cross-promotional sweepstakes celebrating the Season 3 premiere of the original primetime series “Prospectors.” The popular show, produced by High Noon Entertainment, returns Sunday, December 7 at 9:00 p.m. ET on The Weather Channel.

The grand prize of the “$10,000 Prospectors Giveaway” includes rare aquamarine and bixbite gemstones that are valued at $5,000, along with $5,000 in cash. The aquamarine was unearthed from the mountains of Colorado by “Prospectors” cast member Amanda Adkins, who also makes frequent appearances on JTV as a gemstone expert. She will announce the winner during Season 3’s second episode, which airs December 14 at 9:00 p.m. ET.

“This is a unique partnership,” said Jill Johnson, vice president of marketing at JTV. “We recognized a crossover in viewership being created by the ‘Prospectors’ fan base and vice versa. JTV’s mission is opening the world of jewelry and gemstones to everyone and this is a timely opportunity to drive audience viewership between JTV and The Weather Channel.”

“Partnering with Jewelry Television is a natural fit given the ‘Prospectors’ audience’s passion for the amazing gems discovered in each episode,” said Scot Safon, executive vice president and chief marketing officer for The Weather Company. “This sweepstakes gives this show’s fans the chance at their own windfall by winning an amazing souvenir from the show they love".

“Prospectors” follows a group of miners searching for the rarest gems in order to strike it rich. Season 3 brings back the original cast, along with a new family of miners, as they conspire on the mountains of Colorado to seek their fortunes. At 14,000 feet above sea level with 50% less oxygen, the prospectors must brave extreme environmental elements such as close-call lightning strikes, hurricane-force winds and dramatic temperature changes. For those willing to confront the danger, some of the planet’s most rare and precious gems await to be found, with huge paydays to accompany them. “Prospectors” is produced by High Noon Entertainment (“Dude You’re Screwed,” “Cake Boss”).

The sweepstakes will be featured on The Weather Channel during on-air promotions, as well as on social media platforms and digital extensions, including the “Prospectors” show page on weather.com. Viewers can now enter the “$10,000 Prospectors Giveaway”.

About Jewelry Television®
Jewelry Television® (JTV) is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, 7 days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. JTV.com is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit jtv.com.

About The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Cheryl Ball
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