NU Hotel’s NU Perspectives Program Has Murals Covered with Art by Brooklyn locals in 15 guestrooms

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NU Hotel Brooklyn, an Independent Collection hotel, is debuting four fantastic new murals to its NU Perspectives program, an initiative started in 2012 and growing ever since, that features murals by local artists as accent walls, now in 15 of the hotel’s 93 guestrooms.

The recently renovated hotel has a total of 15 guestrooms displaying full walls of original works of art.

“It’s an honor to showcase the unique work of such talented local artists at NU Hotel Brooklyn and such a tangible way to bring both the neighborhood and local art into our rooms,” said Independent Collection Area General Manager Javier Egipciaco.

Now more than ever, when you check into NU Hotel Brooklyn, you stand a very good chance to land a guestroom that features a locally-inspired mural painted by a Brooklyn artist, as the hotel now has a total of 15 guestrooms outfitted in NU Perspectives, a program which brings local Brooklyn artists into the guestrooms and allows them to use the walls as their canvas.

“What started as a side project has really transformed the character and personality of our guestrooms,” said Independent Collection Area General Manager Javier Egipciaco. “It’s an honor to showcase the unique work of such talented local artists at NU Hotel Brooklyn and such a tangible way to bring both the neighborhood and local art into our rooms.”

The 93-room boutique hotel began the NU Perspectives Project in 2012 when three local artists were invited to use the guestroom walls as their canvas to paint floor to ceiling murals. Since then, artists have contacted the hotel, keen to create a room of their own. Now, the recently renovated hotel has a total of 15 guestrooms displaying full walls of original works of art. The four latest rooms are by local Brooklyn artists Saroj Patel, Natalie Lomeli, Laura Hollick and Michael Sorgatz.

To celebrate the unveiling of the latest four murals, NU Hotel is hosting an open-house on November 13, 2014 from 6 p.m. – 9 p.m. with music by the Fatum Brothers and drinks by longstanding NU Hotel partners Brooklyn Republic Vodka and Brooklyn Winery. Master Mixologist Milos Zica will be behind the bar shaking craft cocktails for attendees and NU Perspectives artists will be in attendance to talk about their art. The event is open to the public, but RSVP is required. Guests should RSVP at the event website.

Attendees of the event will be able to tour and view the four latest NU Perspective rooms:

  •     Saroj Patel (Room 403): Covered in layers of bright flora and fauna, the illustrative style of this room gives it a vibrant and energetic feel.
  •     Natalie Lomeli (Room 406): The cool gradients in greens, blues, and purples create a soothing, but dynamic vibe to this room, which features two large abstract murals, each with their own hints of photo-realist jewelry and decor.
  •     Laura Hollick (Room 207): With two large trees that reach to the very top of the ceiling, this room brings the outdoors indoors. A large red bird flies through the sky, creating an earthy environment for guests to rest their heads.
  •     Michael Sorgatz (Room 404) : Featuring various abstracted mixed media paintings on panel and wood with different views of Brooklyn and its bridges, these sculptural paintings sit about 3 inches off the wall and add a feeling of urban creativity.

For further information, please contact NU Hotel Brooklyn at (718) 852-8585, http://www.nuhotelbrooklyn.com. For further press inquiries or more information on the artists or the event, contact Mary Gollhofer at (267) 238-5025, mary.gollhofer(at)hhmlp(dot)com.

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The Independent Collection is a growing collection of cultivated and intimate lifestyle hotels located in unique residential neighborhoods of gateway cities across the US. Founded in New York in Tribeca and then Brooklyn, it has grown to Boston’s West End, Midtown Village in Philadelphia, Washington’s Capitol Hill and Georgetown, and Miami’s South Beach across the last five years. This distinctive hotel concept is renowned for its authentic connection to the local communities, personalized service and residential comforts. Independent Collection hotels are created for the independently minded traveler and invite guests to experience the true spirit of the city. Learn more by visiting http://www.independentcollection.com.

About HHM: HHM, formerly known as Hersha Hospitality Management, operates 115 hotels across the United States. It provides turnkey hotel management, asset management and receivership for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group. HHM also operates 28 independent hotels ranging from The Rittenhouse Hotel, a AAA Five Diamond property in Philadelphia, to the Larkspur Landing hotels, all-suite extended stay properties in Northern California and the Pacific Northwest. Its highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information on HHM can be found at http://www.hhmhospitality.com.

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Mary Gollhofer
Hersha Hospitality Management
+1 (267) 238-5025
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