Digital Operative Redesigns The ViX Paula Hermanny Website

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Digital Operative has Developed The Redesign for ViX Ecommerce Website On The Magento Enterprise Platform

Digital Operative

"The ViX Paula Hermanny website represents the balance that is required for a lifestyle brand that is also selling direct to consumer online..."Says Digital Operative CEO, BJ Cook

Digital Operative, a full-service digital marketing agency is excited to announce their partnership with ViX Paula Hermanny, a leading luxury resort wear brand.

Digital Operative has developed the redesign for ViX ecommerce website, which includes enhancements in the sites operations, performance, and design. VIX brought Digital Operative on board because of their experience and knowledge in the ecommerce space, “The ViX Paula Hermanny website redesign stems from a desire to optimize the site’s function and performance,” says Lindsay Knott, Director of Ecommerce. “By leveraging Magento functionality, implementing a mobile responsive design, and streamlining all marketing efforts – ViX Paula Hermanny will strive to provide the ultimate experience for their direct-to-consumer customers.”

Digital Operative’s award winning team created a more seamless experience for ViX customers and helped to optimize and perfect user experience and interaction on the newly revamped Magento website. Digital Operative’s team also put a strong emphasize on a user-friendly mobile site to ensure the best experience on all devices for all users.

“The ViX Paula Hermanny website represents the balance that is required for a lifestyle brand that is also selling direct to consumer online. Using the Magento Enterprise platform, we were able to address all of the business requirements as well as create a content-rich customer experience fit for a luxury resort wear brand,” says Digital Operative CEO, BJ Cook.

From the visual designs and user-experiences to the analytics and development, Digital Operative always takes the time to collaborate with clients to develop winning strategies that will incorporate every aspect of a successful ecommerce store. To learn more about what other companies Digital Operative has worked with, visit

About ViX Paula Hermanny
ViX Paula Hermanny is a leading luxury resort wear brand founded in 1997 and headquartered in San Diego, CA. ViX designs, manufactures and distributes the ViX Paula Hermanny and SOFIA brands worldwide. The beauty and soul of Brazilian beach culture along with the active spirit of Southern California are the inspirations behind founder Paula Hermanny’s designs. Both brands are carried in leading retailers worldwide including Bergdorf Goodman, Net a Porter, Saks Fifth Avenue, Shop Bop and Harvey Nichols, in addition to luxury resorts and specialty stores. For more information please visit

About Digital Operative
Digital Operative is an award-winning, full-service digital agency where transformative digital marketing meets creative commerce. We understand that today’s “anywhere customer” browses, compares and buys across many channels. That’s why our offering is fully integrated to cover Brand Strategy, User Experience (UX), Visual Design, Digital Marketing, Analytics and Development. We work with our clients to build better relationships with their customers at the intersection of commerce, content and community. Our mission is to deliver cross-channel customer experiences that ultimately help our customers’ businesses grow their awareness, engagement and revenue. Headquartered in San Diego, CA with a second location in Denver, CO, we pride ourselves in working with brands in Outdoors, Active Lifestyle, Fashion, Consumer Electronics, CPG and Nonprofit. For more information please visit

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Nikki Johnson
since: 08/2010
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